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Made to Stick: Why Some Ideas Survive and Others Die, Dan Heath and Chip Heath
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- Buy it nowMade to Stick: Why Some Ideas Survive and Others Die, Dan Heath and Chip Heath
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Located in: Scottsdale, Arizona, United States
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eBay item number:116007572498
Item specifics
- Condition
- ISBN
- 9781400064281
About this product
Product Identifiers
Publisher
Random House Publishing Group
ISBN-10
1400064287
ISBN-13
9781400064281
eBay Product ID (ePID)
54359942
Product Key Features
Book Title
Made to Stick : Why Some Ideas Survive and Others Die
Number of Pages
336 Pages
Language
English
Topic
Business Communication / General, Communication Studies, Personal Success, Epistemology, Social Psychology, Motivational & Inspirational
Publication Year
2007
Genre
Philosophy, Language Arts & Disciplines, Self-Help, Psychology, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
14.8 Oz
Item Length
8.5 in
Item Width
5.7 in
Additional Product Features
Intended Audience
Trade
LCCN
2006-046467
Dewey Edition
22
Reviews
" Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity." --The Christian Science Monitor "Utterly compelling." --Los Angeles Times "Surprising and provocative." --The New York Sun "Savvy." --People "Fun to read and solidly researched." -- Publishers Weekly (starred review)
Dewey Decimal
302/.13
Synopsis
NEW YORK TIMES BESTSELLER * The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."-- The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick., NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick., NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."-- The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.
LC Classification Number
HM1033.H43 2007
Item description from the seller
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Desert Media
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Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
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- x***a (103)- Feedback left by buyer.Past 6 monthsVerified purchaseFirst-time buyer from this seller, and I'm super impressed. I've received excellent service, and they have great communication with buyers. The CD's arrived in pristine condition and were extremely well packaged (very safe and secure, with no marks or defects on the jewel case). They've got a good range and very competitive prices. Shipping time was excellent, and they arrived a couple of days early. Worthwhile saving this seller to come back for more. I give them a solid 5 stars +++ easily.
- 4***1 (1338)- Feedback left by buyer.Past 6 monthsVerified purchasePLEASED TO FIND THIS DVD AND RECEIVED IT AS ADVERTISED ( NEW ) !!! DELIVERY WAS PROMPT AND RECEIVED PACKAGED WELL !!! NO SURPRISES ! !! I FELT THE DVD WAS FAIRLY PRICED. WOULD NOT HESITATE TO PURCHASE FROM SELLER AGAIN !!! RELIABLE EBAY SELLER AND A EXCELLENT TRANSACTION ALL AROUND !!! THANK YOU SELLER !!! PLEASED WITH MY PURCHASE!!!Sweet Smell of Success (Criterion Collection) (DVD, 1957) Brand New, Sealed (#115766134379)
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Desert Media
99.1% positive Feedback•2.8K items sold
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Seller Feedback (1,046)
- x***a (103)- Feedback left by buyer.Past 6 monthsVerified purchaseFirst-time buyer from this seller, and I'm super impressed. I've received excellent service, and they have great communication with buyers. The CD's arrived in pristine condition and were extremely well packaged (very safe and secure, with no marks or defects on the jewel case). They've got a good range and very competitive prices. Shipping time was excellent, and they arrived a couple of days early. Worthwhile saving this seller to come back for more. I give them a solid 5 stars +++ easily.
- 4***1 (1338)- Feedback left by buyer.Past 6 monthsVerified purchasePLEASED TO FIND THIS DVD AND RECEIVED IT AS ADVERTISED ( NEW ) !!! DELIVERY WAS PROMPT AND RECEIVED PACKAGED WELL !!! NO SURPRISES ! !! I FELT THE DVD WAS FAIRLY PRICED. WOULD NOT HESITATE TO PURCHASE FROM SELLER AGAIN !!! RELIABLE EBAY SELLER AND A EXCELLENT TRANSACTION ALL AROUND !!! THANK YOU SELLER !!! PLEASED WITH MY PURCHASE!!!Sweet Smell of Success (Criterion Collection) (DVD, 1957) Brand New, Sealed (#115766134379)
- 6***a (7)- Feedback left by buyer.Past 6 monthsVerified purchaseProduct delivered quickly in excellent condition. Everything was as listed and described. Great product great price. 5 star seller.