Picture 1 of 1
![Picture 1 of 1](https://i.ebayimg.com/thumbs/images/g/DwAAAOSw6OlmKn4~/s-l500.jpg)
Picture 1 of 1
![Picture 1 of 1](https://i.ebayimg.com/images/g/DwAAAOSw6OlmKn4~/s-l1600.jpg)
[Signed 1st Edition] Defending the Brand by Brian H. Murray
US $11.99
Approximately£9.39
or Best Offer
Condition:
“Signed with an inscription by the author on the ffep; light edge wear to boards and jacket; Leading ”... Read moreAbout condition
Postage:
Located in: Cedar Grove, West Virginia, United States
Delivery:
Estimated between Tue, 18 Jun and Sat, 22 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:116159532135
Item specifics
- Condition
- Very Good
- Seller notes
- Signed
- Yes
- Special Attributes
- 1st Edition
- Subjects
- Business, Economics & Industry
- Intended Audience
- Adults
- Title
- Defending the Brand
- Signed By
- Brian H. Murray
- Book Title
- Defending the Brand: Aggressive Strategies for Protecting Your Br
- Inscribed
- Yes
- Edition
- First Edition
- Features
- Dust Jacket
- Narrative Type
- Nonfiction
- Genre
- Business, Economics & Industry
- ISBN
- 9780814407547
- Subject Area
- Law, Business & Economics, Référence
- Publication Name
- Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena
- Item Length
- 9.2 in
- Publisher
- Amacom
- Subject
- Marketing / General, Consumer Guides, Intellectual Property / Trademark, E-Commerce / General (See Also Computers / Electronic Commerce)
- Publication Year
- 2003
- Type
- Not Available
- Format
- Hardcover
- Language
- English
- Item Height
- 1 in
- Item Width
- 6.1 in
- Item Weight
- 20.8 Oz
- Number of Pages
- 272 Pages
About this product
Product Information
Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry. Defending the Brand introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing potentially lost revenue. From marketing and sales initiatives that discourage abuse to how to collect intelligence on possible wrongdoers, this timely book is as valuable as it is fascinating. Punctuated with eye-opening stories from real companies like Home Depot, Disney, the Red Cross, Nintendo, and the Associated Press, Defending the Brand is a call to action for companies unwilling to compromise the power of their brands and the success of their products." "
Product Identifiers
Publisher
Amacom
ISBN-10
0814407544
ISBN-13
9780814407547
eBay Product ID (ePID)
5948231
Product Key Features
Publication Name
Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena
Format
Hardcover
Language
English
Subject
Marketing / General, Consumer Guides, Intellectual Property / Trademark, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2003
Type
Not Available
Subject Area
Law, Business & Economics, Référence
Number of Pages
272 Pages
Dimensions
Item Length
9.2 in
Item Height
1 in
Item Width
6.1 in
Item Weight
20.8 Oz
Additional Product Features
LCCN
2003-014924
Age Range
17-17
Lc Classification Number
Hd69.B7m79 2003
Reviews
This is a fascinating look at all the tactics competitors use to exploit or steal your business. All who use the internet , especially those who market on the internet, should read this book., Journal of Product and Brand Management: "This is a fascinating look at all the tactics competitors use to exploit or steal your business. All who use the internet , especially those who market on the internet, should read this book.", This is a fascinating look at all the tactics competitors use to exploit or steal your business. All who use the internet, especially those who market on the internet, should read this book.
Copyright Date
2003
Target Audience
Trade
Dewey Decimal
658.8/27
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:116159532135
Post to me
Save on postage. This seller offers P&P discounts on combined purchases for eligible items. |
Item location:
Cedar Grove, West Virginia, United States
Posts to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
Postage and packaging | To | Service | Delivery*See Delivery notes |
---|---|---|---|
US $5.87 (approx £4.60) | United States | Economy Delivery (USPS Media MailTM) | Estimated between Tue, 18 Jun and Sat, 22 Jun to 43230 |
US $7.70 (approx £6.03) | United States | Expedited Delivery (USPS Priority Mail®) | Estimated between Tue, 18 Jun and Fri, 21 Jun to 43230 |
Dispatch time |
---|
Will usually dispatch within 1 working day of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Returns policy
After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
---|---|---|
30 days | Money back, Replacement | Seller pays for return postage |
Refer to eBay return policyopens in a new tab or window for more details. You're covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
The seller is responsible for return postage costs.
Return policy details |
---|
Returns accepted |
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (7,326)
o***l (2414)- Feedback left by buyer.
Past 6 months
Verified purchase
Top-notch ebay seller, my book was shipped out quickly,it was well-protected in packaging and just as described! Plus great price.
Thank you so much, I highly recommend this seller!!
a***n (373)- Feedback left by buyer.
Past 6 months
Verified purchase
Outstanding transaction in every respect!! Quick shipper, well packaged, and item description accurate all contribute to actions by a seller you wish to do business again with!
0***l (452)- Feedback left by buyer.
Past month
Verified purchase
Great book - very well packaged - fast shipping - great communication! A+++ seller!
Product ratings and reviews
More to explore:
- 1st Edition D. H. Lawrence Antiquarian & Collectable Books,
- 1st Edition Magazines,
- 1st Edition Books,
- D. H. Lawrence 1st Edition Hardback Antiquarian & Collectable Books,
- 1st Edition D. H. Lawrence 1900-1949 Antiquarian & Collectable Books,
- Playboy 1st Edition Magazines,
- 1st Edition Encyclopaedias Books,
- 1st Edition Autocar Magazines,
- 1st Edition Dreamwatch Magazines,
- 1st Edition Radiotimes Magazines