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Dynamic Models of Advertising Competition (International Series in Quantitative
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eBay item number:116499314604
Item specifics
- Condition
- Brand
- Erickson, Gary M.
- Edition
- 2nd ed. 2003
- Publication Date
- 31-10-2012
- Country of Origin
- USA, United States
- Net Quantity/Number of Units
- 1
- ISBN-10
- 1461353602
- ISBN-13
- 9781461353607
- SKU
- DADAX1461353602
- Book Title
- Dynamic Models of Advertising Competition (International Series i
- No of Pages
- 154
- Release Title
- Dynamic Models of Advertising Competition (International Series i
- ISBN
- 9781461353607
- Publication Name
- Dynamic Models of Advertising Competition
- Publisher
- Springer-Verlag New York Inc.
- Subject
- Marketing
- Publication Year
- 2012
- Series
- International Series in Quantitative Marketing
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 235 mm
- Item Weight
- 248 g
- Item Width
- 155 mm
- Number of Pages
- 147 Pages
About this product
Product Information
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.
Product Identifiers
Publisher
Springer-Verlag New York Inc.
ISBN-13
9781461353607
eBay Product ID (ePID)
149029090
Product Key Features
Number of Pages
147 Pages
Publication Name
Dynamic Models of Advertising Competition
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Series
International Series in Quantitative Marketing
Format
Paperback
Dimensions
Item Height
235 mm
Item Weight
248 g
Item Width
155 mm
Volume
13
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 252332141
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- s***s (2970)- Feedback left by buyer.Past 6 monthsVerified purchaseCondition excellent, as described, well packaged, dispatched promptly.Excellent communication from seller. Arrived ahead of anticipated delivery dates. ARRIVED 1st May, expectected between 24th May and 3rd June. Thank you. No import tax payable. A very pleasing experience. Would recommend this seller. A book l have been seeking to replace for 7 years after it got misplaced when moving house after bereavement.
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- c***r (537)- Feedback left by buyer.Past 6 monthsVerified purchaseBook as specified, rapid delivery (from USA to UK), and a reasonable price for the book. Overall, my book arrived in "ok quality" packaging. A padded "book mailer" envelope was used. However, inside, there was no other protective packaging. One small point of constructive feedback: perhaps cardboard packaging could have been implemented, as a number of competing book sellers are now implementing cardboard packaging, especially for higher price books subject to international delivery.
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Seller Feedback (2,740)
- s***s (2970)- Feedback left by buyer.Past 6 monthsVerified purchaseCondition excellent, as described, well packaged, dispatched promptly.Excellent communication from seller. Arrived ahead of anticipated delivery dates. ARRIVED 1st May, expectected between 24th May and 3rd June. Thank you. No import tax payable. A very pleasing experience. Would recommend this seller. A book l have been seeking to replace for 7 years after it got misplaced when moving house after bereavement.
- a***l (338)- Feedback left by buyer.Past monthVerified purchaseAlthough the description details were misleading, the customer support was rather good. I ordered the 2-volume set of ‘Atlas Shrugged’, but received a single volume. It might not seem like much to others, but it’s a large book and a 2-set volume would have made it easier to read. In addition, poor packaging damaged the DJ. Anyways, after sending firm, yet precise and polite emails, the situation was promptly resolved, hence the positive feedback; and, why I would buy again from the seller. 👍
- c***r (537)- Feedback left by buyer.Past 6 monthsVerified purchaseBook as specified, rapid delivery (from USA to UK), and a reasonable price for the book. Overall, my book arrived in "ok quality" packaging. A padded "book mailer" envelope was used. However, inside, there was no other protective packaging. One small point of constructive feedback: perhaps cardboard packaging could have been implemented, as a number of competing book sellers are now implementing cardboard packaging, especially for higher price books subject to international delivery.