Product Information
Appropriate for college, university and MBA-level courses in Business Communications. Impact is for those who believe thinking through a communications problem is far more effective than plugging in a formula. A conceptual rather than formulaic approach develops students' critical thinking abilities. Once they have mastered the principles in Impact, students will be able to apply them to any writing or speaking task in order to create effective communications. A concise and readable style makes it easy for students to learn what they need without wading through a mass of detail.Product Identifiers
PublisherPearson Canada, Toronto
ISBN-139780130325488
eBay Product ID (ePID)26046874128
Product Key Features
Number of Pages320 Pages
Publication NameImpact: a Guide to Business Communication
LanguageEnglish
SubjectBusiness
Publication Year2001
TypeTextbook
AuthorMargot Northey
FormatPaperback
Dimensions
Item Height254 mm
Item Weight531 g
Additional Product Features
Country/Region of ManufactureCanada
Title_AuthorMargot Northey