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Davina Stanley Gerard Ca The So What Strategy Revised Ed (Paperback) (US IMPORT)

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eBay item number:116564221608
Last updated on 17 May, 2025 00:49:56 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
The So What Strategy Revised Edition
EAN
9780648402565
Genre
Business & Finance
Title
The So What Strategy Revised Edition
Subtitle
Introducting Classic Storylines That Answer One of the Mostuncomf
ISBN
9780648402565
Release Date
08/02/2019
Release Year
2019
Country/Region of Manufacture
AU
Publication Year
2019
Type
Textbook
Format
Paperback
Language
English
Publication Name
The So What Strategy Revised Edition: Introducting Classic Storylines That Answer One of the Mostuncomfortable Questions in Business
Author
Davina Stanley and Gerard Castles
Publisher
Michael Hanrahan Publishing
Subject
Government, Management, Business
Number of Pages
144 Pages

About this product

Product Information

So What? Wheres this going? Why do I need to know this? These are some of the most unnerving questions in business. How do you make sure you are not confronted with these questions? And how do you make sure business audiences actually hear what you have to say? Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience - the CEO, the Board, peers - understands straight away? In this practical book, Davina Stanley and Gerard Castles - communication strategists with decades of experience working with everyone from graduates through to the C-suite - reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up. You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1. Understand why mastering storylining is worth the investment. 2. Learn how to use a storyline to identify and harness the 'So what'. 3. Master the seven classic storyline patterns. 4. Use storylines to shape the communication you deliver. 5. Introduce storylining in your business. Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what? How does that help us?'

Product Identifiers

Publisher
Michael Hanrahan Publishing
ISBN-13
9780648402565
eBay Product ID (ePID)
2317711832

Product Key Features

Subject
Government, Management, Business
Publication Year
2019
Number of Pages
144 Pages
Publication Name
The So What Strategy Revised Edition: Introducting Classic Storylines That Answer One of the Mostuncomfortable Questions in Business
Language
English
Type
Textbook
Author
Davina Stanley and Gerard Castles
Format
Paperback

Additional Product Features

Country/Region of Manufacture
Australia
Title_Author
Davina Stanley and Gerard Castles

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