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Social Media and Public Relations: Fake Friends and Powerful Publics (Routledge

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Brand
Motion, Judy
Edition
1
Publication Date
17-11-2015
Country of Origin
USA, United States
Net Quantity/Number of Units
1
Dimensions LxWxH - Cms
6.2X0.7X9.2
ISBN-10
0415856264
ISBN-13
9780415856263
SKU
DADAX0415856264
Book Title
Social Media and Public Relations: Fake Friends and Powerful
No of Pages
234
Release Title
Social Media and Public Relations: Fake Friends and Powerful
ISBN
9780415856263
Publication Name
Social Media and Public Relations: Fake Friends and Powerful Publics
Publisher
Taylor & Francis LTD
Subject
Marketing
Publication Year
2015
Series
Routledge New Directions in Pr & Communication Research
Type
Textbook
Format
Hardcover
Language
English
Item Height
234 mm
Author
Shirley Leitch, Judy Motion, Robert L. Heath
Item Weight
454 g
Item Width
156 mm
Number of Pages
224 Pages

About this product

Product Information

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners-the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force false PR friends to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780415856263
eBay Product ID (ePID)
222140652

Product Key Features

Number of Pages
224 Pages
Publication Name
Social Media and Public Relations: Fake Friends and Powerful Publics
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Author
Shirley Leitch, Judy Motion, Robert L. Heath
Series
Routledge New Directions in Pr & Communication Research
Format
Hardcover

Dimensions

Item Height
234 mm
Item Weight
454 g
Item Width
156 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Robert L. Heath, Shirley Leitch, Judy Motion

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