Framework for Marketing Management by Kevin Keller and Philip Kotler (2015, Trade Paperback)
N
NewBoxSetBooks (460)
97.5% positive Feedback
Price:
US $18.91
Approximately£14.00
+ $28.20 postage
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount. Policy depends on postage service.
Condition:
- Buy it nowFramework for Marketing Management 6h INTL ED
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherPearson Education
ISBN-100133871312
ISBN-139780133871319
eBay Product ID (ePID)208638844
Product Key Features
Number of Pages360 Pages
Publication NameFramework for Marketing Management
LanguageEnglish
Publication Year2015
SubjectMarketing / General
TypeTextbook
Subject AreaBusiness & Economics
AuthorKevin Keller, Philip Kotler
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight18.6 Oz
Item Length9 in
Item Width7.4 in
Additional Product Features
Edition Number6
Intended AudienceCollege Audience
LCCN2014-044334
Dewey Edition23
IllustratedYes
Dewey Decimal658.8
Table Of ContentBrief Contents I: Understanding Marketing Management Defining Marketing for the New Realities Developing and Implementing Marketing Strategies and Plans Capturing Marketing Insights and Forecasting Demand II: Connecting with Customers Creating Long-term Loyalty Relationships Analyzing Consumer and Business Markets III: Building Strong Brands Identifying Market Segments and Targets Crafting the Brand Positioning Creating Brand Equity and Driving Growth IV: Shaping the Market Offerings Setting Product Strategy and Introducing New Offerings Designing and Managing Services Developing Pricing Strategies and Programs V: Delivering Value Designing and Managing Integrated Marketing Channels Managing Retailing, Wholesaling, and Logistics VI: Communicating Value Designing and Managing Integrated Marketing Communications Managing Digital Communications Managing Mass Communications Managing Personal Communications VII: Managing the Marketing Organization for Long-Term Success Conducting Marketing Responsibly in the Global Economy
SynopsisKey Benefit: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. Key Topics: Defining Marketing for the New Realities; Developing and Implementing Marketing Strategies and Plans; Capturing Marketing Insights and Forecasting Demand; Creating Long-term Loyalty Relationships; Analyzing Consumer and Business Markets; Identifying Market Segments and Targets; Crafting the Brand Positioning; Creating Brand Equity and Driving Growth; Setting Product Strategy and Introducing New Offerings; Designing and Managing Services; Developing Pricing Strategies and Programs; Designing and Managing Integrated Marketing Channels; Managing Retailing, Wholesaling, and Logistics; Designing and Managing Integrated Marketing Communications; Managing Digital Communications; Managing Mass Communications; Managing Personal Communications; Conducting Marketing Responsibly in the Global Economy Market This book is a primer for those looking for a succinct marketing management title., For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
LC Classification NumberHF5415.13.K636 2016
All listings for this product
Ratings and reviews
Most relevant reviews
- 22 Sep, 2020
Wasted money
The cover says: “Circulation of this edition outside the Indian subcontinent is Unauthorized”. This was NOT the book I needed for my class. A waste of money and time.
Verified purchase: YesCondition: New
- 31 May, 2017
Great
A+Verified purchase: YesCondition: New
- 17 Sep, 2018
Gr8
Verified purchase: YesCondition: Pre-owned
- 18 May, 2024
AWESOME
AWESOMEVerified purchase: YesCondition: Pre-owned
- 30 Apr, 2022
Book
ExcellentVerified purchase: YesCondition: Pre-owned
![The Stranger In The Mirror, by Marlene M. D. Steinberg [Paperback]](https://i.ebayimg.com/images/g/YosAAeSw6rloNgwT/s-l225.jpg)
