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Foundations of Marketing By David Jobber, John Fahy. 9780077121907
£3.70
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
2 available
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Located in: South East, United Kingdom
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eBay item number:124424093100
Item specifics
- Condition
- Title
- Foundations of Marketing
- ISBN
- 9780077121907
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Foundations of Marketing
- Item Height
- 262 mm
- Publisher
- Mcgraw-Hill Education
- Subject
- Marketing
- Item Weight
- 910 g
- Item Width
- 198 mm
- Number of Pages
- 363 Pages
About this product
Product Information
The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: * Coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing * Brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing * New Ethical Debate boxes stimulate student discussions about socially responsible practice * New Technology Focus boxes examine the growing impact of digital technologies on marketing.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780077121907
eBay Product ID (ePID)
91466195
Product Key Features
Number of Pages
363 Pages
Language
English
Publication Name
Foundations of Marketing
Publication Year
2009
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
262 mm
Item Weight
910 g
Item Width
198 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
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- e***- (249)- Feedback left by buyer.Past 6 monthsVerified purchaseVery positive experience buying from this seller, the book is as described and very low priced, along with free postage it would be very hard to beat such good value. My purchase was delivered swiftly and securely packaged. I have bought from this seller before and would do again. Communication is excellent and I can highly recommend this seller for great service and unbeatable value. 5 🌟 all round.
- l***h (107)- Feedback left by buyer.Past monthVerified purchasePerfect seller. Prompt dispatch, fast delivery, great price, appropriate packaging, item's exactly as described, and excellent communication. Five stars ☆☆☆☆☆
- y***e- Feedback left by buyer.Past monthVerified purchaseBook condition very good as described prices always great fast despatch well.packaged consistently reliable seller excellent choices exceptional customer care great communicarltion very highly recommended seller
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- 12 Apr, 2017
As expected
Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08
- 12 Oct, 2011
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