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Inside-out Marketing: How to Create an Internal Marketing Strategy By Michael D

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Last updated on 14 Jun, 2025 04:30:25 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Inside-out Marketing: How to Create an Internal Marketing Strate
ISBN
9780749436636
Publication Year
2002
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Inside-Out Marketing: How to Create an Internal Marketing Strategy
Item Height
234 mm
Author
Michael Dunmore
Publisher
Kogan Page LTD
Subject
Management
Item Width
156 mm
Number of Pages
256 Pages

About this product

Product Information

By offering a balance of both theory and practice, Michael Dunmore shows the reader how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes. In this way he shows how a strong internal marketing strategy can be critical to achieving and sustaining competitive advantage, as well as being a major driver of change and enhanced performance. Topics covered include: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749436636
eBay Product ID (ePID)
86975555

Product Key Features

Publication Year
2002
Subject
Management
Number of Pages
256 Pages
Language
English
Publication Name
Inside-Out Marketing: How to Create an Internal Marketing Strategy
Type
Textbook
Author
Michael Dunmore
Format
Hardcover

Dimensions

Item Height
234 mm
Item Width
156 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Michael Dunmore

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baham_books

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  • a***i (358)- Feedback left by buyer.
    Past month
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    I had an outstanding experience with this seller! The item was exactly as described, and it arrived well-packaged and in perfect condition. The seller was incredibly responsive and helpful, answering all my questions promptly. The shipping was super fast, and I received the package within just a few days. A truly professional and reliable seller who goes above and beyond to provide exceptional service. I look forward to doing business with them again in the future. Thank you so much!
  • n***s (1841)- Feedback left by buyer.
    Past 6 months
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    The item was said to be in very good condition? When it arrived and i opened the package the front cover and front page had what looked like coffie stains split over it. Sent message to seller. And they gave me a full refund . With no questions asked. Really good seller.
  • l***r (719)- Feedback left by buyer.
    Past 6 months
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    The book unfortunately went to a different address due to the Post workers. Great communication from seller when I contacted them to say it hadn’t arrived. Thankfully it turned up a few days later. Item was packaged well. Good value. Item as described.