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Spreadable Media: Creating Value and Meaning in. Jenkins, Ford, Gr PB**
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- Buy it nowSpreadable Media: Creating Value and Meaning in. Jenkins, Ford, Gr PB**
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eBay item number:125220387451
Item specifics
- Condition
- PublishedOn
- 2018-04-03
- Title
- Spreadable Media: Creating Value and Meaning in a Networked Cult
- Artist
- Not Specified
- ISBN
- 9781479856053
- Publication Name
- Spreadable Media: Creating Value and Meaning in a Networked Culture
- Publisher
- New York University Press
- Subject
- Law
- Publication Year
- 2018
- Series
- Postmillennial Pop
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 229 mm
- Item Weight
- 508 g
- Item Width
- 152 mm
- Number of Pages
- 352 Pages
About this product
Product Information
How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called user-generated content. Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes viral and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of stickiness -aggregating attention in centralized places-with spreadability -dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from hearing to listening in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media-from both the US and around the world-the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.
Product Identifiers
Publisher
New York University Press
ISBN-13
9781479856053
eBay Product ID (ePID)
2317587913
Product Key Features
Number of Pages
352 Pages
Publication Name
Spreadable Media: Creating Value and Meaning in a Networked Culture
Language
English
Subject
Law
Publication Year
2018
Type
Textbook
Series
Postmillennial Pop
Format
Paperback
Dimensions
Item Height
229 mm
Item Weight
508 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United States
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