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Kellogg on Branding in a Hyper-Connecte
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- Buy it nowKellogg on Branding in a Hyper-Connected World. Tybout, Calkins 9781119533184**
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Item specifics
- Condition
- PublishedOn
- 2019-04-10
- Title
- Kellogg on Branding in a Hyper-Connected World
- Artist
- Not Specified
- ISBN
- 9781119533184
- Publication Year
- 2019
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Kellogg on Branding in a Hyper-Connected World
- Item Height
- 235 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Management, Marketing
- Item Weight
- 570 g
- Item Width
- 166 mm
- Number of Pages
- 368 Pages
About this product
Product Information
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today's consumer, today's competition, and the wealth of media at your disposal. In-depth discussion highlights the field's ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world's most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand-and steering it in the right direction-is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today's challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119533184
eBay Product ID (ePID)
26046569632
Product Key Features
Number of Pages
368 Pages
Publication Name
Kellogg on Branding in a Hyper-Connected World
Language
English
Subject
Management, Marketing
Publication Year
2019
Type
Textbook
Format
Hardcover
Dimensions
Item Height
235 mm
Item Weight
570 g
Item Width
166 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
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- 2***2 (2669)- Feedback left by buyer.Past 6 monthsVerified purchaseItem delivered Fast; In pristine appearance and just as in picture. And listing- Great Quality- item arrieved with great Care and condition- seller excellent in communication and care.. Item is of great value and priced at very reasonable cost.. Item Brand New Appearance and condition in BOX . HIGHLY RECOMEND This Seller and Store. Will buy more🥰
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