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Strategic Marketing Planning and Control, Ensor, Drummond 9780750682718 New..
£172.23
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eBay item number:125222438021
Item specifics
- Condition
- PublishedOn
- 2007-12-10
- Title
- Strategic Marketing Planning and Control
- ISBN
- 9780750682718
- EAN
- 9780750682718
- Publication Year
- 2007
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Strategic Marketing Planning and Control: Plannning and Control
- Item Height
- 246mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 189mm
- Subject
- Marketing
- Item Weight
- 771g
- Number of Pages
- 348 Pages
About this product
Product Information
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- * Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning * A highly exam focused approach which has been class tested and refined * A new chapter offering a 'problem-based learning' (PBL) approach to the subject * Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780750682718
eBay Product ID (ePID)
91478958
Product Key Features
Publication Name
Strategic Marketing Planning and Control: Plannning and Control
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2007
Type
Textbook
Number of Pages
348 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Item Weight
771g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
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eBay item number:125222438021
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a***e (28)- Feedback left by buyer.
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This book arrived with another one on which I've already commented, so I give the same comment here. Excellent ebayer. The product arrived on time and was in the condition described. It was also a hardback book, whereas I thought I had ordered a paperback. It was excellent value for money as a paperback and so it is many time more than that as a hardback. Thank you Baham Books, excellent service all round.
r***r (63)- Feedback left by buyer.
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Item just as described. Quick Delivery. Well Packaged. Great Price. Brilliant Seller. Great Communication
e***l (261)- Feedback left by buyer.
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Item just as described. Quick Delivery. Well Packaged. Great Price. Brilliant Seller. Great Communication
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