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Marketing Green Buildings: Guide for Engineerin, Yudelson..
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eBay item number:125426272425
Item specifics
- Condition
- Title
- Marketing Green Buildings: Guide for Engineering, Construction a
- ISBN
- 9780849393815
- EAN
- 9780849393815
- Publication Year
- 2006
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing Green Buildings: Guide for Engineering, Construction and Architecture
- Item Height
- 229mm
- Publisher
- Taylor & Francis INC International Concepts
- Item Width
- 152mm
- Subject
- Sustainability, Marketing
- Item Weight
- 522g
- Number of Pages
- 262 Pages
About this product
Product Information
Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED (R) in green building projects.
Product Identifiers
Publisher
Taylor & Francis INC International Concepts
ISBN-13
9780849393815
eBay Product ID (ePID)
200772712
Product Key Features
Publication Name
Marketing Green Buildings: Guide for Engineering, Construction and Architecture
Format
Hardcover
Language
English
Subject
Sustainability, Marketing
Publication Year
2006
Type
Textbook
Number of Pages
262 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
522g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
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eBay item number:125426272425
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This book arrived with another one on which I've already commented, so I give the same comment here. Excellent ebayer. The product arrived on time and was in the condition described. It was also a hardback book, whereas I thought I had ordered a paperback. It was excellent value for money as a paperback and so it is many time more than that as a hardback. Thank you Baham Books, excellent service all round.
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