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Generation Y in Consumer and Labour Markets (Ro, Parment Hardcover..
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Item specifics
- Condition
- PublishedOn
- 2011-11-09
- Title
- Generation Y in Consumer and Labour Markets (Routledge Interpret
- Artist
- Not Specified
- ISBN
- 9780415886482
- Subject Area
- Organizational Sociology
- Publication Name
- Generation Y in Consumer and Labour Markets
- Publisher
- Taylor & Francis LTD
- Subject
- Marketing
- Publication Year
- 2011
- Series
- Routledge Interpretive Marketing Research
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 229 mm
- Item Weight
- 363 g
- Item Width
- 152 mm
- Number of Pages
- 154 Pages
About this product
Product Information
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred--thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author's experiences from hundreds of organizations where he has been involved as a consultant -- offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415886482
eBay Product ID (ePID)
109209164
Product Key Features
Number of Pages
154 Pages
Publication Name
Generation Y in Consumer and Labour Markets
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Subject Area
Organizational Sociology
Series
Routledge Interpretive Marketing Research
Format
Hardcover
Dimensions
Item Height
229 mm
Item Weight
363 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 724498118
CRN: 03800600
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- a***i (358)- Feedback left by buyer.Past monthVerified purchaseI had an outstanding experience with this seller! The item was exactly as described, and it arrived well-packaged and in perfect condition. The seller was incredibly responsive and helpful, answering all my questions promptly. The shipping was super fast, and I received the package within just a few days. A truly professional and reliable seller who goes above and beyond to provide exceptional service. I look forward to doing business with them again in the future. Thank you so much!
- n***s (1839)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item was said to be in very good condition? When it arrived and i opened the package the front cover and front page had what looked like coffie stains split over it. Sent message to seller. And they gave me a full refund . With no questions asked. Really good seller.
- l***r (719)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book unfortunately went to a different address due to the Post workers. Great communication from seller when I contacted them to say it hadn’t arrived. Thankfully it turned up a few days later. Item was packaged well. Good value. Item as described.There Was an Old Lady Who Swallowed a Fly (Classic Books with H .9780859537278 (#124017600873)
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