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Marketing Channel Strategy: An Omni-Channel App, Palmatier, Sivadas, Stern, ..

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Last updated on 05 Apr, 2025 11:20:59 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2019-07-22
Title
Marketing Channel Strategy: An Omni-Channel Approach
Artist
Not Specified
ISBN
9781138593930
Publication Year
2019
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Marketing Channel Strategy: an Omni-Channel Approach
Item Height
254 mm
Author
Robert W. Palmatier, Louis W. Stern, Eugene Sivadas, Adel I. El-Ansary
Publisher
Taylor & Francis LTD
Subject
Marketing, Business
Item Weight
903 g
Item Width
203 mm
Number of Pages
374 Pages

About this product

Product Information

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9781138593930
eBay Product ID (ePID)
9046630109

Product Key Features

Number of Pages
374 Pages
Publication Name
Marketing Channel Strategy: an Omni-Channel Approach
Language
English
Subject
Marketing, Business
Publication Year
2019
Type
Textbook
Author
Robert W. Palmatier, Louis W. Stern, Eugene Sivadas, Adel I. El-Ansary
Format
Hardcover

Dimensions

Item Height
254 mm
Item Weight
903 g
Item Width
203 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Eugene Sivadas, Robert W. Palmatier, Adel I. El-Ansary, Louis W. Stern

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