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Making Numbers Count: How to translate data int. Heath, Karla-Starr**
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Item specifics
- Condition
- PublishedOn
- 2022-01-13
- Title
- Making Numbers Count: How to translate data into stories that st
- Artist
- Not Specified
- ISBN
- 9781787634220
- Publication Year
- 2022
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Subject Area
- Family Sociology, Data Analysis, Social Research
- Publication Name
- Making Numbers Count: the Art and Science of Communicating Numbers
- Item Height
- 234 mm
- Publisher
- Transworld LTD
- Item Weight
- 350 g
- Item Width
- 153 mm
- Number of Pages
- 240 Pages
About this product
Product Information
From bestselling author Chip Heath, a lively, practical, first-of-its-kind guide to turning cold, clinical data into a memorable story. Whether you're interested in global problems like climate change, and understanding that the Australian wildfires destroyed an area twice the size of Portugal, or just grasping how few people have washed their hands between visiting the bathroom and touching your hands, this book will help math-lovers and math-haters alike translate the numbers that animate our world. Until recently, most languages had no words for numbers greater than five. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. So how can we effectively translate numbers and stats so that the data comes alive? Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, the authors reveal what's compelling about a number and show how to transform it into its most engaging form.
Product Identifiers
Publisher
Transworld LTD
ISBN-13
9781787634220
eBay Product ID (ePID)
27050548200
Product Key Features
Number of Pages
240 Pages
Publication Name
Making Numbers Count: the Art and Science of Communicating Numbers
Language
English
Publication Year
2022
Type
Textbook
Subject Area
Family Sociology, Data Analysis, Social Research
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
350 g
Item Width
153 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
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