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Convert!: Designing Web Sites to Increase Traffic and Conversion by Hunt PB^+

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eBay item number:126099229987
Last updated on 04 Apr, 2025 22:20:51 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2011-01-28
Title
Convert!: Designing Web Sites to Increase Traffic and Conversion
Artist
Not Specified
ISBN
9780470616338
Publication Year
2011
Type
Textbook
Format
Paperback
Language
English
Publication Name
Convert!: Designing Web Sites to Increase Traffic and Conversion
Item Height
235 mm
Author
Ben Hunt
Publisher
John Wiley & Sons INC International Concepts
Subject
Computer Science, Marketing, Business
Item Weight
563 g
Item Width
187 mm
Number of Pages
312 Pages

About this product

Product Information

Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470616338
eBay Product ID (ePID)
180397419

Product Key Features

Number of Pages
312 Pages
Publication Name
Convert!: Designing Web Sites to Increase Traffic and Conversion
Language
English
Subject
Computer Science, Marketing, Business
Publication Year
2011
Type
Textbook
Author
Ben Hunt
Format
Paperback

Dimensions

Item Height
235 mm
Item Weight
563 g
Item Width
187 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Ben Hunt

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