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Inbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Wa

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£4.49
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Located in: South East, United Kingdom
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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Inbound Content: A Step-by-Step Guide To Doing Content Marketing
ISBN
9781119488958
Publication Year
2018
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Inbound Content: a Step-By-Step Guide to Doing Content Marketing the Inbound Way
Item Height
226 mm
Author
Justin Champion
Publisher
John Wiley & Sons INC International Concepts
Subject
Marketing
Item Weight
378 g
Item Width
144 mm
Number of Pages
256 Pages

About this product

Product Information

Develop and implement an effective content strategy tailored to your business's needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It's not about blindly expanding reach, it's about reaching out to the right audience. Today's marketplace is no longer about chasing the sale-with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent-but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content's value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119488958
eBay Product ID (ePID)
21046614689

Product Key Features

Number of Pages
256 Pages
Language
English
Publication Name
Inbound Content: a Step-By-Step Guide to Doing Content Marketing the Inbound Way
Publication Year
2018
Subject
Marketing
Type
Textbook
Author
Justin Champion
Format
Hardcover

Dimensions

Item Height
226 mm
Item Weight
378 g
Item Width
144 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Justin Champion

Item description from the seller

Business seller information

WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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:enohP60358080080
:liamEmoc.aidemtumahab@yabe
Value added tax number:
  • GB 724498118
Company registration number:
  • 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 03800600
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