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Online-Marktfo
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Located in: South East, United Kingdom
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eBay item number:126297517295
Item specifics
- Condition
- PublishedOn
- 2004-10-28
- Title
- Online-Marktforschung : Eine Positionsbestimmung im Methodenkano
- ISBN
- 9783824482016
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Online-Marktforschung: Eine Positionsbestimmung Im Methodenkanon Der Marktforschung Unter Einsatz Eines Webbasierten Analytic Hierarchy Process (Webahp)
- Item Height
- 203mm
- Publisher
- Deutscher Universitatsverlag
- Item Width
- 133mm
- Subject
- Marketing
- Item Weight
- 367g
- Number of Pages
- 332 Pages
About this product
Product Information
Einsatzmoeglichkeiten und Leistungsfahigkeit von Online-Marktforschung sind in den letzten Jahren in Wissenschaft und Praxis zunehmend thematisiert worden. Holger Lutters legt dazu eine zusammenfassende kritische Betrachtung aus dem Blickwinkel der Wissenschaft vor. Der Autor kennzeichnet im theoretischen Teil seiner Arbeit zunachst wesentliche Entwicklungsstufen der Online-Marktforschung und grenzt diese Forschungsmethode gleichzeitig von klassischen Erhebungsmethoden der Marktforschung ab. Anschlie- ssend wendet er sich den Formen der Web-Befragung als zentrale Anwendung der Online-Marktforschung zu, wobei unter anderem Probleme bei der Definition von Grundgesamtheiten sowie der Stichprobenziehung (insbesondere das Problem der Selbstselektion der Teilnehmer an derartigen Untersuchungen) beleuchtet werden. Vor dem Hintergrund der bekannten Gutekriterien der Marktforschung (Reliabilitat und Validitat) arbeitet Herr Lutters heraus, dass die Zweckmassigkeit des Einsatzes von Online-Erhebungen naturlich von Zielsetzungen und Anforderungen an die jeweilige Untersuchung abhangt, wobei einerseits Qualitats-, auf der anderen Seite aber auch Kosten-und Zeitaspekte bei der Abwagung von Vor-und Nachteilen einzel- ner Erhebungsformen eine wichtige Rolle spielen. Diese Gesichtspunkte werden in der vorliegenden Arbeit umfassend und kritisch reflektiert. Um die theoretisch abgeleiteten Einsichten mit der Praxis zu konfrontieren, stellt Herr Lutters anschliessend die Ergebnisse einer eigenen empirischen Untersuchung vor.
Product Identifiers
Publisher
Deutscher Universitatsverlag
ISBN-13
9783824482016
eBay Product ID (ePID)
225786791
Product Key Features
Publication Name
Online-Marktforschung: Eine Positionsbestimmung Im Methodenkanon Der Marktforschung Unter Einsatz Eines Webbasierten Analytic Hierarchy Process (Webahp)
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
332 Pages
Dimensions
Item Height
203mm
Item Width
133mm
Item Weight
367g
Additional Product Features
Series Title
Marketing-Management
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
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eBay item number:126297517295
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South East, United Kingdom
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a***e (28)- Feedback left by buyer.
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This book arrived with another one on which I've already commented, so I give the same comment here. Excellent ebayer. The product arrived on time and was in the condition described. It was also a hardback book, whereas I thought I had ordered a paperback. It was excellent value for money as a paperback and so it is many time more than that as a hardback. Thank you Baham Books, excellent service all round.
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Item just as described. Quick Delivery. Well Packaged. Great Price. Brilliant Seller. Great Communication
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Item just as described. Quick Delivery. Well Packaged. Great Price. Brilliant Seller. Great Communication