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PR-Beratung : Theoretische Konzepte und empirische Befunde.978353
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eBay item number:126297679933
Item specifics
- Condition
- PublishedOn
- 2009-10-08
- Title
- PR-Beratung : Theoretische Konzepte und empirische Befunde
- ISBN
- 9783531169552
- Subject Area
- Political Science
- Publication Name
- Pr-Beratung: Theoretische Konzepte Und Empirische Befunde
- Publisher
- Springer Fachmedien Wiesbaden
- Subject
- Government
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Item Height
- 244mm
- Item Width
- 170mm
- Item Weight
- 390g
- Number of Pages
- 237 Pages
About this product
Product Information
Systematisches Wissen uber die Strukturen und Prozesse der PR-Beratung liegt aus der kommunikationswissenschaftlichen Forschung bislang nicht vor. Der Band setzt an dieser Wissenslucke an. Er umfasst unterschiedliche theoretische Eroerterungen sowie erste Bausteine einer eigenen Theorie der PR-Beratung. Auf Basis empirischer Studien werden verschiedene Facetten der Beratungspraxis und der Beratungsbranche diskutiert: Erfolgskriterien von PR-Agenturen und Kunden werden ebenso beleuchtet wie das Wissensmanagement in PR-Agenturen, Typen von PR-Dienstleistern in der Politik, Genderaspekte in der PR-Beratung sowie die Rolle von Vertrauen in der Zusammenarbeit zwischen Beratern und Klienten.
Product Identifiers
Publisher
Springer Fachmedien Wiesbaden
ISBN-13
9783531169552
eBay Product ID (ePID)
178323383
Product Key Features
Subject Area
Political Science
Publication Name
Pr-Beratung: Theoretische Konzepte Und Empirische Befunde
Format
Paperback
Language
German
Subject
Government
Publication Year
2009
Type
Textbook
Number of Pages
237 Pages
Dimensions
Item Height
244mm
Item Width
170mm
Item Weight
390g
Additional Product Features
Editor
Ulrike Roettger, Sarah Zielmann
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
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eBay item number:126297679933
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This book arrived with another one on which I've already commented, so I give the same comment here. Excellent ebayer. The product arrived on time and was in the condition described. It was also a hardback book, whereas I thought I had ordered a paperback. It was excellent value for money as a paperback and so it is many time more than that as a hardback. Thank you Baham Books, excellent service all round.
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Item just as described. Quick Delivery. Well Packaged. Great Price. Brilliant Seller. Great Communication
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Item just as described. Quick Delivery. Well Packaged. Great Price. Brilliant Seller. Great Communication