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Leveraging Japan: Marketing to the New Asia: Op. Fields, Katahira, Wind<|

£35.23
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eBay item number:126298974108
Last updated on 08 Jan, 2025 15:51:08 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
1999-12-03
Title
Leveraging Japan: Marketing to the New Asia: Opening the Gateway
Artist
Not Specified
ISBN
9780787946630
Publication Year
2000
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Leveraging Japan: Marketing to the New Asia
Item Height
236 mm
Author
George Fields, Yoram (Jerry) Wind, Robert E. Gunther, Hotaka Katahira
Publisher
John Wiley & Sons INC International Concepts
Subject
Government, Finance, Management
Item Weight
672 g
Item Width
162 mm
Number of Pages
356 Pages

About this product

Product Information

Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780787946630
eBay Product ID (ePID)
91484077

Product Key Features

Number of Pages
356 Pages
Publication Name
Leveraging Japan: Marketing to the New Asia
Language
English
Subject
Government, Finance, Management
Publication Year
2000
Type
Textbook
Author
George Fields, Yoram (Jerry) Wind, Robert E. Gunther, Hotaka Katahira
Format
Hardcover

Dimensions

Item Height
236 mm
Item Weight
672 g
Item Width
162 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Robert E. Gunther, Yoram (Jerry) Wind, George Fields, Hotaka Katahira

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