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Connected CRM: Implementing a Data-Driven, Customer-Centr
£2.89
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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£8.99 Standard Int'l Postage.
Located in: South East, United Kingdom
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eBay item number:126474996688
Item specifics
- Condition
- Title
- Connected CRM: Implementing a Data-Driven, Customer-Centric Busi
- ISBN
- 9781118835807
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Connected Crm: Implementing a Data-Driven, Customer-Centric Business Strategy
- Item Height
- 234 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Marketing
- Item Weight
- 440 g
- Item Width
- 158 mm
- Number of Pages
- 256 Pages
About this product
Product Information
Praise for Connected CRM ?Many books explore the subject of CRM. In this book the ?m? is for Marketing and David?s seasoned perspective indeed makes it a capital ?M.? Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today?s marketers can leverage advances in technology to create successful customer-centric business strategies.? ?Ted Ward, VP of Marketing, GEICO ?A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ?big data? and dimensionalize the organizational change necessary to become truly customer centric.? ?Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group ?Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today?s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.? ?Manish Bhatt, SVP and Chief Digital Officer, MetLife ?In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences??Don?t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.? For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.? ?Tom Lamb, CMO, Lowe?s ?Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It?s about time. And we should all thank him. A lot!? ?Steve Cone, EVP of Integrated Value and Strategy, AARP ?The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don?t will quickly find themselves on a growing heap of failed marketing plans.? ?Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118835807
eBay Product ID (ePID)
213424897
Product Key Features
Number of Pages
256 Pages
Publication Name
Connected Crm: Implementing a Data-Driven, Customer-Centric Business Strategy
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Format
Hardcover
Dimensions
Item Height
234 mm
Item Weight
440 g
Item Width
158 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 724498118
CRN: 03800600
Safety and accessibility information
About this seller
baham_books
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- 2***2 (2669)- Feedback left by buyer.Past 6 monthsVerified purchaseItem delivered Fast; In pristine appearance and just as in picture. And listing- Great Quality- item arrieved with great Care and condition- seller excellent in communication and care.. Item is of great value and priced at very reasonable cost.. Item Brand New Appearance and condition in BOX . HIGHLY RECOMEND This Seller and Store. Will buy more🥰
- j***j (839)- Feedback left by buyer.Past monthVerified purchaseWonderful seller! Very fast shipping with tracking number, item in greatest condition-as described, well made package for protection, nice communication-friendly people-quick response, very good price for item and shipping, Thanks a lot.
- y***y (656)- Feedback left by buyer.Past 6 monthsVerified purchaseBook was good price and was dispatched quickly. Slow arrival time but packaging was decent and item arrived as described. Communication was good and the service was efficient. A good Seller that I would definitely use again 👌😃
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