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Marketing: An Introduction by Gary Armstrong, Philip Kotler, Marc Oliver Opresni
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eBay item number:132627456640
Item specifics
- Condition
- ISBN
- 9781292146508
- EAN
- 9781292146508
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing: an Introduction, Global Edition
- Item Height
- 275mm
- Publisher
- Pearson Education Limited
- Item Width
- 215mm
- Subject
- Marketing
- Item Weight
- 1302g
- Number of Pages
- 672 Pages
About this product
Product Information
For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. MyMarketingLab is not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. - See more at: http://catalogue.pearsoned.co.uk/educator/product/Marketing-An-Introduction-Global-Edition/9781292146508.page#sthash.h3uq9Cf9.dpuf
Product Identifiers
Publisher
Pearson Education Limited
ISBN-13
9781292146508
eBay Product ID (ePID)
222281484
Product Key Features
Publication Name
Marketing: an Introduction, Global Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Number of Pages
672 Pages
Dimensions
Item Height
275mm
Item Width
215mm
Item Weight
1302g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:132627456640
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