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CIM Coursebook Stakeholder Marketing,David Harris, Julia McColl, Neil Botten

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Title
CIM Coursebook Stakeholder Marketing
ISBN
9780750689663
Publication Year
2008
Series
Cim Coursebook
Type
Textbook
Format
Paperback
Language
English
Publication Name
Stakeholder Marketing: 2008/09
Item Height
246 mm
Author
Michelle Gledhill, David Harris, Neil Botten, Julia Mccoll
Publisher
Taylor & Francis LTD
Subject
Management
Item Width
189 mm
Number of Pages
240 Pages

About this product

Product Information

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.I NTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Customer Communications module by the Level Verifier * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780750689663
eBay Product ID (ePID)
92059133

Product Key Features

Number of Pages
240 Pages
Publication Name
Stakeholder Marketing: 2008/09
Language
English
Subject
Management
Publication Year
2008
Type
Textbook
Author
Michelle Gledhill, David Harris, Neil Botten, Julia Mccoll
Series
Cim Coursebook
Format
Paperback

Dimensions

Item Height
246 mm
Item Width
189 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Neil Botten, Michelle Gledhill, Julia Mccoll, David Harris

Seller business information

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