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Change by Design: How Design Thinking Transforms Organizations and Inspires In,
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eBay item number:133729314117
Item specifics
- Condition
- Title
- Change by Design: How Design Thinking Creates New Alternatives f
- ISBN
- 9780061766084
- EAN
- 9780061766084
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
- Item Height
- 229mm
- Publisher
- HarperCollins INC International Concepts
- Item Width
- 152mm
- Subject
- Business
- Item Weight
- 426g
- Number of Pages
- 272 Pages
About this product
Product Information
The subject of design thinking is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press-due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide-now updated with addition material, including new case studies, and a new introduction-design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management. Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Product Identifiers
Publisher
HarperCollins INC International Concepts
ISBN-13
9780061766084
eBay Product ID (ePID)
92144150
Product Key Features
Publication Name
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Format
Hardcover
Language
English
Subject
Business
Publication Year
2009
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
426g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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- GB 724 4981 18
Company registration number:
- 03800600
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eBay item number:133729314117
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The item arrived promptly and well packaged and exactly as described. It was actually better than described, as the condition of this second hand book was described as only "good" in the Seller's description, but when I received it, it was in fact in very good condition! I would definitely buy from this seller again and order more books at a fraction of the normal retail price. Definitely recommend them to others. Many thanks.
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- 25 Aug, 2018
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