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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hyper,
£2.68
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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£8.99 Standard Int'l Postage.
Located in: South East, United Kingdom
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Estimated between Tue, 20 May and Fri, 30 May to 43230
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eBay item number:133783807743
Item specifics
- Condition
- Title
- Inside the Tornado: Strategies for Developing, Leveraging, and S
- ISBN
- 9780060745813
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
- Item Height
- 203 mm
- Publisher
- HarperCollins INC International Concepts
- Subject
- Business
- Item Weight
- 227 g
- Item Width
- 135 mm
- Number of Pages
- 272 Pages
About this product
Product Information
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product crosses the chasm it is faced with the tornado, a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Product Identifiers
Publisher
HarperCollins INC International Concepts
ISBN-13
9780060745813
eBay Product ID (ePID)
108484273
Product Key Features
Number of Pages
272 Pages
Publication Name
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Format
Paperback
Dimensions
Item Height
203 mm
Item Weight
227 g
Item Width
135 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 724 4981 18
CRN: 03800600
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