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Do Your Own Market Research (Business Enterprise),Pa
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eBay item number:133821641277
Item specifics
- Condition
- Title
- Do Your Own Market Research (Business Enterprise)
- ISBN
- 9780749426521
- EAN
- 9780749426521
- Publication Year
- 1998
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Do Your Own Market Research
- Item Height
- 216mm
- Publisher
- Kogan Page LTD
- Item Width
- 136mm
- Subject
- Marketing, Business
- Item Weight
- 210g
- Number of Pages
- 160 Pages
About this product
Product Information
Carrying out your own market research can seem a difficult and daunting task, besieged with obstacles and requiring intensive training. You may feel it is a task that simply cannot be undertaken by the lone researcher. However, enlightenment is at hand with this third edition of Do Your Own Market Research, which has been fully updated to cover all the latest techniques. The book reveals, in a practical and jargon-free style, that the skills needed for successful market research are actually far more accessible and easier to implement than would-be researchers might think. The authors cover a number of essential topics including: - What market research is - Planning a project - Desk work - Fieldwork - Telephone interviewing - Face-to-face interviewing - Data analysis and reporting - Buying market research Do Your Own Market Research is a must for owners and managers of smaller businesses, public sector managers and absolutely anyone undertaking market research for the first time.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749426521
eBay Product ID (ePID)
91908500
Product Key Features
Publication Name
Do Your Own Market Research
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1998
Type
Textbook
Number of Pages
160 Pages
Dimensions
Item Height
216mm
Item Width
136mm
Item Weight
210g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724 4981 18
Company registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:133821641277
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South East, United Kingdom
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
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Great quality books. Great price! Well packed. Exactly as described. Fast dispatch and delivery. Regular e-mails regarding order. Highly recommended seller. Thank you so much.
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