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Branding @ The Digital Age : Herb Meyers and Richard... by Gerstman, R. Hardback
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Located in: Romford, United Kingdom
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eBay item number:134100736598
Item specifics
- Condition
- Binding
- Hardback
- Artist
- Gerstman, R.
- Date of Publication
- 20010914
- Book Title
- Branding @ The Digital Age : Herb Meyers and Richard Gerstman
- Release Title
- Branding @ The Digital Age : Herb Meyers and Richard Gerstman
- Title
- Branding @ The Digital Age : Herb Meyers and Richard Gerstman
- Contributor
- By (author) R. Gerstman
- Colour
- N/A
- Brand
- N/A
- EAN
- 9780333947692
- ISBN
- 033394769X
- Length
- 241.30
- Height
- 15.24
- Genre
- Business & management
- Width
- 164.59
- Publication Year
- 2001
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Branding@Thedigitalage
- Item Height
- 216mm
- Publisher
- Palgrave Macmillan
- Item Width
- 140mm
- Subject
- Economics, Marketing
- Item Weight
- 399g
- Number of Pages
- 184 Pages
About this product
Product Information
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9780333947692
eBay Product ID (ePID)
91466105
Product Key Features
Publication Name
Branding@Thedigitalage
Format
Hardcover
Language
English
Subject
Economics, Marketing
Publication Year
2001
Type
Textbook
Number of Pages
184 Pages
Dimensions
Item Height
216mm
Item Width
140mm
Item Weight
399g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:134100736598
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Item location:
Romford, United Kingdom
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Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
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£19.31 | See import charges at checkout | United States | Expedited Delivery (International Priority Shipping) | Estimated between Fri, 28 Jun and Mon, 8 Jul to 43230 |
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Seller Feedback (23)
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The item arrived quickly and is just as described. Highly recommended!
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Exactly as described, excellent vfm and fast delivery. Highly recommended. Ordering again very soon.
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Fantastic, all is great, thank you very much 😊
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