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Branding @ The Digital Age : Herb Meyers and Richard... by Gerstman, R. Hardback

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Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Binding
Hardback
Artist
Gerstman, R.
Date of Publication
20010914
Book Title
Branding @ The Digital Age : Herb Meyers and Richard Gerstman
Release Title
Branding @ The Digital Age : Herb Meyers and Richard Gerstman
Title
Branding @ The Digital Age : Herb Meyers and Richard Gerstman
Contributor
By (author) R. Gerstman
Colour
N/A
Brand
N/A
EAN
9780333947692
ISBN
033394769X
Length
241.30
Height
15.24
Genre
Business & management
Width
164.59
Publication Year
2001
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Branding@Thedigitalage
Item Height
216mm
Author
R. Gerstman, H. Meyers
Publisher
Palgrave Macmillan
Item Width
140mm
Subject
Economics, Marketing
Item Weight
399g
Number of Pages
184 Pages

About this product

Product Information

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-13
9780333947692
eBay Product ID (ePID)
91466105

Product Key Features

Author
R. Gerstman, H. Meyers
Publication Name
Branding@Thedigitalage
Format
Hardcover
Language
English
Subject
Economics, Marketing
Publication Year
2001
Type
Textbook
Number of Pages
184 Pages

Dimensions

Item Height
216mm
Item Width
140mm
Item Weight
399g

Additional Product Features

Title_Author
R. Gerstman, H. Meyers
Country/Region of Manufacture
United Kingdom

Item description from the seller

alat-3908

alat-3908

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Registered as a private seller
Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.

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The item arrived quickly and is just as described. Highly recommended!
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Exactly as described, excellent vfm and fast delivery. Highly recommended. Ordering again very soon.
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Fantastic, all is great, thank you very much 😊

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