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Handbook of Telemarketing,
£4.74
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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- Buy it nowHandbook of Telemarketing,Michael Stevens
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Postage:
£8.99 Standard Int'l Postage.
Located in: South East, United Kingdom
Delivery:
Estimated between Mon, 4 Aug and Wed, 13 Aug to 94104
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:134197205640
Item specifics
- Condition
- Title
- Handbook of Telemarketing
- ISBN
- 9780749400897
- Publication Year
- 1991
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Handbook of Telemarketing
- Item Height
- 234 mm
- Publisher
- Kogan Page LTD
- Subject
- Marketing
- Item Weight
- 950 g
- Item Width
- 156 mm
- Number of Pages
- 300 Pages
About this product
Product Information
Telemarketing - the planned and controlled use of the telephone for sales and marketing - has been one of the fastest growing marketing activities for the last 20 years. It is estimated that in excess of 5 billion pounds a year is spent on telemarketing in the UK alone. Growth looks set to continue, with more and more companies recognizing the benefits of telemarketing. It allows direct personal communication with customers and prospects they can get immediate feedback, revising their methods if necessary and continually measuring the effectiveness and cost of a campaign. The telephone can be used to help achieve the full spectrum of sales and marketing objectives, from evaluating new markets, booking qualified appointments and account servicing, to response handling, customer care and crisis management. As more and more companies adopt telemarketing as a key component in their business strategy, there is a clear need for sound guidance and advice on how to use it professionally. This comprehensive Handbook provides the answers. The Handbook of Telemarketing gives a thorough grounding in the subject, covering all the significant issues, including: applications, benefits and costs; the role of inbound and outbound telemarketing in the marketing mix; selecting and briefing an agency; setting up an in-house operation; staff recruitment, training and development; legal requirements and good practice initiative; planning, implementing and managing a campaign.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749400897
eBay Product ID (ePID)
88202706
Product Key Features
Number of Pages
300 Pages
Publication Name
Handbook of Telemarketing
Language
English
Subject
Marketing
Publication Year
1991
Type
Textbook
Format
Hardcover
Dimensions
Item Height
234 mm
Item Weight
950 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 724 4981 18
CRN: 03800600
Safety and accessibility information
About this seller
Chiron_Media_Store
99.5% positive Feedback•4.7M items sold
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- o***c (387)- Feedback left by buyer.Past monthVerified purchaseTruly blessed to receive this wonderful piece of literature from one of the best online book sellers on eBay! The condition of this book was exactly as described, if not better in appearance than expected, and as always with this business it represents great value and quality for your money! Communication is first class, and their customer service never fails to deliver, leaving you wanting to buy more from them every time you look at their vast collection. Thank you so much, 5 stars again!!!
- d***5 (488)- Feedback left by buyer.Past 6 monthsVerified purchaseArrived well packed and just as described - but without CD which should have been inside the outer cover. It was obviously an oversight by seller. I contacted seller who immediately gave me full refund - within 2 minutes of my email! - and told me to keep the book. This is exceptional service and went above and beyond what is expected. Thank You so much 👍Teeline for Journalists,Dawn Johnston (#132647011039)
- b***p- Feedback left by buyer.Past monthVerified purchaseAmazing seller! Item arrived exactly as described—brand new, in perfect condition, and carefully packaged to ensure safe delivery. Lightning-fast shipping and excellent communication throughout the entire transaction. Truly a pleasure to do business with someone so professional and reliable. Highly recommend this seller to anyone looking for a flawless eBay experience. Will definitely return for future purchases. Thank you for a seamless and fantastic transaction! Possibly the very best on eBay!
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