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Product Planning Essentials,Ken
£18.15
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy it nowProduct Planning Essentials,Kenneth B. Kahn
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£8.99 Standard Int'l Postage.
Located in: South East, United Kingdom
Delivery:
Estimated between Thu, 15 May and Tue, 27 May to 43230
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eBay item number:134814709780
Item specifics
- Condition
- Title
- Product Planning Essentials
- ISBN
- 9780761919995
- Publication Year
- 2000
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Product Planning Essentials
- Item Height
- 228 mm
- Publisher
- SAGE Publications INC International Concepts
- Subject
- Marketing
- Item Weight
- 370 g
- Item Width
- 152 mm
- Number of Pages
- 264 Pages
About this product
Product Information
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.
Product Identifiers
Publisher
SAGE Publications INC International Concepts
ISBN-13
9780761919995
eBay Product ID (ePID)
91447943
Product Key Features
Number of Pages
264 Pages
Publication Name
Product Planning Essentials
Language
English
Subject
Marketing
Publication Year
2000
Type
Textbook
Format
Paperback
Dimensions
Item Height
228 mm
Item Weight
370 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 724 4981 18
CRN: 03800600
About this seller
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- v***9 (422)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent ebayer accurate description and delivery was very fast. Packaged securely and great value for money also lst class communication from the seller and its been a pleasure doing business thank you.
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