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Lexus : The Relentless Pursuit by Chester Dawson (2011, Trade Paperback)

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Format: Paperback or Softback. ISBN: 9780470828045. Condition Guide. Item Availability.

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item 1 Lexus: The Relentless Pursuit (Paperback or Softback)
£16.07
+ £7.86 postage
item 2 Lexus: The Relentless Pursuit by Chester Dawson: New
£18.57
Last one+ £14.72 postage
item 3 Lexus: The Relentless Pursuit Dawson, Chester
£18.69
+ £29.71 postage
item 4 Lexus: The Relentless Pursuit
£10.55

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470828048
ISBN-13
9780470828045
eBay Product ID (ePID)
99552661

Product Key Features

Edition
2
Book Title
Lexus : the Relentless Pursuit
Number of Pages
300 Pages
Language
English
Topic
Industries / Automobile Industry, General, Automotive / General, Corporate & Business History
Publication Year
2011
Illustrator
Yes
Features
Revised
Genre
Transportation, Business & Economics
Author
Chester Dawson
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
16.8 Oz
Item Length
8.9 in
Item Width
5.9 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
338.7/629222
Edition Description
Revised edition
Table Of Content
Introduction and Acknowledgments xi Foreword xvii By Erwin Lui Creative Innovation Studio Manager Calty Design Research, Inc. Chapter One The Toyoda Way 1 Chapter Two Searching for Bobos 31 Chapter Three Deus Ex Machina 49 Chapter Four From Tahara to the World! 69 Chapter Five The Lexus Covenant 87 Chapter Six Zen and the Art of Automobile Maintenance 109 Chapter Seven Something Wicked This Way Comes 137 Chapter Eight Lexus Nation 159 Epilogue 177 Afterword 189 Coda 219 By Hisao Inoue Journalist and Author of Toyota Shock (Kodansha: 2009) Appendix: The Lexus Lineage (1990-2011) 235 Endnotes 239 Index 275
Synopsis
A behind-the-scenes look at Lexus's surprising twenty-year success story--in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price--it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph--and tragedy--behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry., 20 Years of Defining Perfection The author takes us on a breathtaking " genchigenbutu " (meaning "go and see") as if we are in Toyota City. A mustread for a car nut. Shin Sano CEO, Sano Research Assistant Research Professor, Illinois Institute of Technology's Institute of Design With his strong focus on the personalities behind the brand, Chester Dawson has crafted a compelling insider look at Lexus and its whirlwind history, from the company's risky beginnings and earliest setbacks to the current challenges it faces as the number one luxury car manufacturer in the United States. Lexus: The Relentless Pursuit is an essential read that I would recommend to both Lexus enthusiasts and anyone else looking for real insight into one of the world's most successful business stories. Kevin R.E. Watts Editor, The Lexus Enthusiast Praise for the Hard Cover Edition Toyota is the best car company in the world. From a truckmaker in World War II to a carmaker in the 1950s to a Lexus maker in the 1980s, it excels everywhere. Chester Dawson is a Japanesespeaking investigative reporter who has got the inside story of Lexus and made it come alive. Ezra F. Vogel Henry Ford II Research Professor of the Social Sciences, Emeritus Harvard University Chester Dawson brings to life the story of Lexus. This is a tale of invention, consumer insight, dedication and resolve. Dawson tells the story with drama, vision and insider detail. He unlocks the keys to how Toyota took a vague idea and turned it into a flagship brand and a new automotive icon. Michael Silverstein Senior Vice President, The Boston Consulting Group While Detroit is still trying to figure out how Toyota made Lexus the bestselling luxury brand in the United States, Chester Dawson has dissected the Lexus story in an enlightening way. Lexus: The Relentless Pursuit brings to life the personalities who brought about an automotive phenomenon. This is a mustread not only for car buffs, but for any manager or executive who wants to understand how to create, sustain and expand an elite brand. Micheline Maynard Author of The End of Detroit: How the Big Three Lost Their Grip on the American Car Market, A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.

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Picture 1 of 1

Lexus : The Relentless Pursuit by Chester Dawson (2011, Trade Paperback)

All listings for this product

item 1 Lexus: The Relentless Pursuit (Paperback or Softback)

item 2 Lexus: The Relentless Pursuit by Chester Dawson: New

item 3 Lexus: The Relentless Pursuit Dawson, Chester

item 4 Lexus: The Relentless Pursuit

About this product

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Books

IET On-Site Guide (BS 7671:2018+A2:2022) Electrical Regulations (2022, Paperback)

The Psychology of Money by Morgan Housel (Paperback, 2020)

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

A Commentary on the Creed of Imam al-Tahawi by Abu Jafar Al-Tahawi (Hardcover, 2014)

Requirements for Electrical Installations by The Institution of Engineering and Technology (Paperback, 2022)

Twisted Series 4 Books Collection Set by Ana Huang (2022, Paperback)

The Official Highway Code (Paperback, 2022)

Save on Books

Credence by Penelope Douglas (English and paperback)free shipping.

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ADULT COLOURING BOOK BOOKS Mindfulness Anti-Stress ANIMALS RELAX WITH COLOUR

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