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About this product
Product Information
Running a pub is an increasingly complex business. This book offers a complete toolkit, in concise and accessible form, for both publicans and the marketing and operations managers of big chains. It is intended to help users acquire the necessary marketing, financial and management skills. This fifth edition features an expanded section on profitable food retailing and contributors to the text include industry figures and organizations such as the British Institute of Innkeepers, Britvic Soft Drinks, Barcardi (Breezer Brands) and Punch Taverns.Product Identifiers
PublisherKogan Page LTD
ISBN-139780749438463
eBay Product ID (ePID)86401572
Product Key Features
Publication Year2002
SubjectBusiness
Number of Pages208 Pages
LanguageEnglish
Publication NameThe Publican's Handbook 5th Edition
TypeTextbook
AuthorNot Available
FormatBook
Additional Product Features
Country/Region of ManufactureUnited Kingdom
