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Events Design and Experience (Events Management)

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eBay item number:135214894934
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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Book Title
Events Design and Experience (Events Management)
Genre
Sports training and coaching
ISBN
9780750664530
Publication Name
Events Design and Experience
Publisher
Taylor & Francis LTD
Subject
Marketing
Publication Year
2006
Series
Events Management
Type
Textbook
Format
Paperback
Language
English
Item Height
246 mm
Author
Graham Berridge
Item Weight
590 g
Item Width
189 mm
Number of Pages
320 Pages

About this product

Product Information

For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' by design. By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event? Structured in four sections, Events Design and Experience discusses: * What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation * What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate. * Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete. * Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events. With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780750664530
eBay Product ID (ePID)
90831992

Product Key Features

Number of Pages
320 Pages
Publication Name
Events Design and Experience
Language
English
Subject
Marketing
Publication Year
2006
Type
Textbook
Author
Graham Berridge
Series
Events Management
Format
Paperback

Dimensions

Item Height
246 mm
Item Weight
590 g
Item Width
189 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Graham Berridge

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