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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
£8.52
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowPurple Cow: Transform Your Business by Being Remarkable by Seth Godin
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Located in: Rotherham, United Kingdom
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eBay item number:135320611244
Item specifics
- Condition
- ISBN
- 9780141016405
- Publication Year
- 2005
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Purple Cow: Transform Your Business by Being Remarkable
- Item Height
- 198 mm
- Publisher
- Penguin Books LTD
- Subject
- Management, Marketing, Business
- Item Weight
- 117 g
- Item Width
- 129 mm
- Number of Pages
- 160 Pages
About this product
Product Information
A revolutionary New York Times bestselling manifesto for marketers from the internationally renowned author of Permission Marketing. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
Product Identifiers
Publisher
Penguin Books LTD
ISBN-13
9780141016405
eBay Product ID (ePID)
92046444
Product Key Features
Number of Pages
160 Pages
Publication Name
Purple Cow: Transform Your Business by Being Remarkable
Language
English
Subject
Management, Marketing, Business
Publication Year
2005
Type
Textbook
Format
Paperback
Dimensions
Item Height
198 mm
Item Weight
117 g
Item Width
129 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
About this seller
yorkshire_flipping
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Most relevant reviews
- 28 Feb, 2019
Thought provoking
Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08