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Amazon for CMOs : How Brands Can Achieve Success in the New Amazon Economy by Kiri Masters and Mark Power (2019, Trade Paperback)
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These changes in the status quo require CMOs to better understand how Amazon works from the inside out, and how Amazon can help them achieve their objectives. It is pushing marketing functions to get up to speed quickly and adopt data-driven approaches that would make a C-level executive's head swim.
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About this product
Product Identifiers
PublisherKiri Masters
ISBN-10099819011X
ISBN-139780998190112
eBay Product ID (ePID)2317608127
Product Key Features
SubjectInternet / General, General
Publication Year2019
Educational LevelAdult & Further Education
Publication NameAmazon for Cmos : How Brands Can Achieve Success in the New Amazon Economy
LanguageEnglish
TypeTextbook
AuthorKiri Masters, Mark Power
Subject AreaComputers, Business & Economics
FormatTrade Paperback
Additional Product Features
Intended AudienceAdult Education
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