Picture 1 of 1
Gallery
Picture 1 of 1
Have one to sell?
Digital Relevance: Developing Marketing Content and Strategies that Drive Result
US $5.49
Approximately£4.04
Condition:
“Crease on cover*”
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy it nowDigital Relevance: Developing Marketing Content and Strategies that Drive Result
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Postage:
Free Economy Shipping.
Located in: Hillside, New Jersey, United States
Delivery:
Estimated between Mon, 28 Jul and Sat, 2 Aug to 94104
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:135572438044
Item specifics
- Condition
- Good
- Seller notes
- “Crease on cover*”
- Book Title
- Digital Relevance: Developing Marketing Content and Strategies
- ISBN
- 9781137452801
About this product
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-10
1137452803
ISBN-13
9781137452801
eBay Product ID (ePID)
203391081
Product Key Features
Number of Pages
Xiii, 240 Pages
Language
English
Publication Name
Digital Relevance : Developing Marketing Content and Strategies That Drive Results
Publication Year
2015
Subject
Marketing / General, Customer Relations, General, Sales & Selling / General, Strategic Planning, Marketing / Research
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
19 Oz
Item Length
9.3 in
Item Width
7.2 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2014-027486
Reviews
"Indispensable! Digital Relevance is the new standard for digital marketers. It's thorough, practical, and hype-free. Highly recommended!" - Jay Baer, New York Times best-selling author of Youtility "Ardath Albee has a unique talent for blowing away the hype and hyperbole that plagues digital marketing. Digital Relevance is an important book because it's a bright, clear call to specific action. It's packed with authority and practical strategies and told with energy and attitude." - Doug Kessler, Creative Director and Co-Founder, Velocity "Ardath has, quite simply, done something extraordinary in this book. She has simultaneously illustrated the context of how a strategy based on creating relevant content provides competitive differentiation, while providing a step-by-step plan for how to get there. This book will, no doubt, be a well-worn companion for marketers." - Robert Rose, Chief Strategy Officer, Content Marketing Institute "With the availability of tons of information on the web, buyers now control relationships with companies they consider doing business with. Ardath shows you how to transform your marketing to appeal to buyers and how that will grow your business." - David Meerman Scott, bestselling author of The New Rules of Marketing and PR "Marketing is no longer thought of as arts and crafts in today's digital landscape. We have to be analytic and results-driven if we want to impact our company's bottom line. While content is the core of any inbound marketing strategy, it can also be the toughest to measure. Albee walks us through how to use content to build relationships with prospects and customers and produce real results valuable lessons for marketers everywhere." - Mike Volpe, Chief Marketing Officer, HubSpot "This book demonstrates how lack of strategy and customer orientation are putting a strain on marketers and on our ability to produce real business results. In order to achieve a connection with our future customers, we need to create content that delivers value and meaning in a targeted way. And Digital Relevance shows us the way." - Michael Brenner, Head of Strategy, NewsCred, 'Indispensable! Digital Relevance is the new standard for digital marketers. It's thorough, practical, and hype-free. Highly recommended!' - Jay Baer, New York Times best-selling author of Youtility 'Ardath Albee has a unique talent for blowing away the hype and hyperbole that plagues digital marketing. Digital Relevance is an important book because it's a bright, clear call to specific action. It's packed with authority and practical strategies and told with energy and attitude.' - Doug Kessler, Creative Director and Co-Founder, Velocity 'Ardath has, quite simply, done something extraordinary in this book. She has simultaneously illustrated the context of how a strategy based on creating relevant content provides competitive differentiation, while providing a step-by-step plan for how to get there. This book will, no doubt, be a well-worn companion for marketers.' - Robert Rose, Chief Strategy Officer, Content Marketing Institute "With the availability of tons of information on the web, buyers now control relationships with companies they consider doing business with. Ardath shows you how to transform your marketing to appeal to buyers and how that will grow your business." - David Meerman Scott, bestselling author of The New Rules of Marketing and PR "Marketing is no longer thought of as arts and crafts in today's digital landscape. We have to be analytic and results-driven if we want to impact our company's bottom line. While content is the core of any inbound marketing strategy, it can also be the toughest to measure. Albee walks us through how to use content to build relationships with prospects and customers and produce real results--valuable lessons for marketers everywhere." - Mike Volpe, Chief Marketing Officer, HubSpot 'This book demonstrates how lack of strategy and customer orientation are putting a strain on marketers and on our ability to produce real business results. In order to achieve a connection with our future customers, we need to create content that delivers value and meaning in a targeted way. And Digital Relevance shows us the way.' - Michael Brenner, Head of Strategy, NewsCred, "Indispensable! Digital Relevance is the new standard for digital marketers. It's thorough, practical, and hype-free. Highly recommended!" - Jay Baer, New York Times best-selling author of Youtility "Ardath Albee has a unique talent for blowing away the hype and hyperbole that plagues digital marketing. Digital Relevance is an important book because it's a bright, clear call to specific action. It's packed with authority and practical strategies and told with energy and attitude." - Doug Kessler, Creative Director and Co-Founder, Velocity "Ardath has, quite simply, done something extraordinary in this book. She has simultaneously illustrated the context of how a strategy based on creating relevant content provides competitive differentiation, while providing a step-by-step plan for how to get there. This book will, no doubt, be a well-worn companion for marketers." - Robert Rose, Chief Strategy Officer, Content Marketing Institute "With the availabilityof tons of information on the web, buyers now control relationships with companies they consider doing business with. Ardath shows you how to transform your marketing to appeal to buyers and how that will grow your business." - David Meerman Scott, bestselling author of The New Rules of Marketing and PR "Marketing is no longer thought of as arts and crafts in today's digital landscape. We have to be analytic and results-driven if we want to impact our company's bottom line. While content is the core of any inbound marketing strategy, it can also be the toughest to measure. Albee walks us through how to use content to build relationships with prospects and customers and produce real results valuable lessons for marketers everywhere." - Mike Volpe, Chief Marketing Officer, HubSpot "This book demonstrates how lack of strategy and customer orientation are putting a strain on marketers and on our ability to produce real business results. In order to achieve a connectionwith our future customers, we need to create content that delivers value and meaning in a targeted way. And Digital Relevance shows us the way." - Michael Brenner, Head of Strategy, NewsCred, "Indispensable! Digital Relevance is the new standard for digital marketers. It's thorough, practical, and hype-free. Highly recommended!" - Jay Baer, New York Times best-selling author of Youtility "Ardath Albee has a unique talent for blowing away the hype and hyperbole that plagues digital marketing. Digital Relevance is an important book because it's a bright, clear call to specific action. It's packed with authority and practical strategies and told with energy and attitude." - Doug Kessler, Creative Director and Co-Founder, Velocity "Ardath has, quite simply, done something extraordinary in this book. She has simultaneously illustrated the context of how a strategy based on creating relevant content provides competitive differentiation, while providing a step-by-step plan for how to get there. This book will, no doubt, be a well-worn companion for marketers." - Robert Rose, Chief Strategy Officer, Content Marketing Institute "With the availability of tons of information on the web, buyers now control relationships with companies they consider doing business with. Ardath shows you how to transform your marketing to appeal to buyers and how that will grow your business." - David Meerman Scott, bestselling author of The New Rules of Marketing and PR "Marketing is no longer thought of as arts and crafts in today's digital landscape. We have to be analytic and results-driven if we want to impact our company's bottom line. While content is the core of any inbound marketing strategy, it can also be the toughest to measure. Albee walks us through how to use content to build relationships with prospects and customers and produce real results-valuable lessons for marketers everywhere." - Mike Volpe, Chief Marketing Officer, HubSpot "This book demonstrates how lack of strategy and customer orientation are putting a strain on marketers and on our ability to produce real business results. In order to achieve a connection with our future customers, we need to create content that delivers value and meaning in a targeted way. And Digital Relevance shows us the way." - Michael Brenner, Head of Strategy, NewsCred
Dewey Edition
23
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
658.8/72
Table Of Content
Table of Contents Introduction PART I: STRATEGY - BUILDING THE FOUNDATIONSection 1: Relevance The Frame for Engagement 1. Irrelevance 2. Shifting Relevance 3. Social Relevance 4. Radical Relevance Section 2: Positioning for Competitive Advantage 5. Distinct Value Brings Differentiation 6. Personas: Distinct Value in Application 7. The Big-Picture Business Perspective 8. Customer Experience Brings Competitive Advantage Section 3: The Need for a Continuum Approach 9. A Continuum Fuels Real-Time Relevance 10. Creating a Continuum Approach 11. Moving from Campaign to Continuum 12. Get More Value From Investments in Content Section 4: Storytelling: Make Your Customer the Hero 13. Our Brains on Stories Why Stories Work 14. The Strategic Value of Storytelling 15. Story Structure 8 Elements of Story Design 16. Contextualization and Channel Integration PART II: DYNAMIC EXECUTION - PUT STRATEGY IN PLAYSection 5: Responsiveness Your Ability to Sync Up 17. The Reactive State 18. The Proactive State 19. The Perceptive State 20. The Dynamic State Section 6: Contextual Connections: The Art of Getting Personal 21. Engaging Diverse Audiences 22. Establishing Relevance Across Channels 23. Goals Merging Yours with Theirs 24. Audience Overlays 25. Marketing-to-Sales Relationship Architecture 26. Social Advocacy Section 7: Proving Performance: Science, Not Fluff 27. Data and Analytics for Business Results 28. Relevance KPIs 29. Moving the Needle Lead Scoring and Progression 30. Empowering Sales with Content Conclusion Appendix About the Author Acknowledgements
Synopsis
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase., Pushing out content in the digital world is no longer enough... the content you create must have meaning and relevance for your intended audience. Unfortunately this is not always the case with most companies. With complex sales cycles often extending into years, maintaining long-term relevance requires both strategic planning and dynamic adaptability. Digital Relevance provides the techniques and advice marketers need to match content to context and respond to constantly shifting markets. Author Ardath Albee supplies the necessary tools for looking beyond the outdated campaign approach of one-off, unrelated buyer interactions. She outlines clear-cut strategies for developing customer-oriented communications, identifying the distinct value that differentiates your company, and making the shift from singular communications to a continuum approach. Digital Relevance also provides insights for ensuring that data and metrics are used to relate programs to the achievement of business objectives. Through engaging case studies Albee shows marketers how to create brand stories that can be used over time in order to ensure continued relevance, engagement and progression toward buying. Adapting to a continuum approach, observes Albee, takes a shift in mindset and reinforcement to ensure it becomes a natural part of approaching marketing strategy. Digital Relevance responds by offering practical solutions for organically integrating this important method into your approach. Albee's 'Relevance Maturity Matrix' will help you understand the levels of transition and what it takes to move from one level to the next. The reality of continuous change means that even if you reach mastery today, you'll have to stay on your toes to keep it. That's exactly what Digital Relevance prepares you to do.
LC Classification Number
HF5410-5417.5
Item description from the seller
Seller business information
About this seller
bookmonger.ltd
99% positive Feedback•85K items sold
Registered as a business seller
Seller Feedback (26,295)
- d***d (23)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book arrived quickly, and was packaged carefully. It is in excellent condition for such a reasonable cost. I am so pleased to have found a copy of this book; which I had mistakenly thought was out of print. The seller responded immediately to my order, and the book was shipped in a remarkably short period of time. Thank you to a professional, first-rate seller.The Church Visible: The Ceremonial Life and Protocol of the Roman Catholic Churc (#135715322184)
- n***g (852)- Feedback left by buyer.Past monthVerified purchaseI received two copies of a Sherlock Holmes book that were described as being in "as new" condition. They were exactly as described. The price was low, and the shipping was free. This is a great seller.
- u***e (95)- Feedback left by buyer.Past 6 monthsVerified purchaseA+ seller! Good communication, fast shipping, good packaging, positive experience. Item as described. Book arrived in mint condition. Thank you!The Starless Sea: A Novel, Morgenstern, Erin, Very Good Book (#135708908344)
More to explore:
- Personal Development Biography and Autobiography,
- Marketing Dictionaries & Reference Books,
- Marketing Adult Learning & University Textbook,
- Marketing Non-Fiction Hardcover Books,
- Personal Development Non-Fiction Books,
- Personal Development Antiquarian & Collectable Books,
- Marketing Dictionaries & Reference Books in English,
- Marketing Adult Learning & University Books,
- Law Non-Fiction Personal Development Fiction & Books,
- Non-Fiction Marketing Fiction & Non-Fiction Books