Media/Impact: An Introduction to Mass Media (Cengage Series in Commu
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Media/Impact: An Introduction to Mass Media (Cengage Series in Commu
US $4.70
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Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Located in: Turners, Missouri, United States
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Estimated between Wed, 6 Aug and Wed, 13 Aug to 94104
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eBay item number:135928600183
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9781305580985
About this product
Product Identifiers
Publisher
Wadsworth
ISBN-10
1305580982
ISBN-13
9781305580985
eBay Product ID (ePID)
219290786
Product Key Features
Number of Pages
448 Pages
Publication Name
Media/Impact : an Introduction to Mass Media
Language
English
Subject
Business Communication / General, Media Studies, Industries / Media & Communications, General
Publication Year
2016
Features
Revised
Type
Textbook
Subject Area
Social Science, Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback
Dimensions
Item Height
10.8 in
Item Weight
34.4 Oz
Item Length
0.7 in
Item Width
8.5 in
Additional Product Features
Edition Number
12
Intended Audience
College Audience
LCCN
2015-955054
Dewey Edition
22
Reviews
One of the most engaging Mass Communication textbooks. Biagi presents a thorough and balanced exploration of media and its supporting industries. Her writing challenges students to understand the uses of media and the potential future impact that media will have on all of our lives., MEDIA/IMPACT is a terrific introductory mass communication textbook, with excellent supplemental materials for instructors and a manageable amount of content for students. The chapters are organized in a way that connects the historical and current trends of the media with the students' lives.
Illustrated
Yes
Dewey Decimal
302.23
Edition Description
Revised edition
Table Of Content
Part I: THE MASS MEDIA INDUSTRIES.1. Mass Media and Everyday Life.2. Books: Rearranging the Page.3. Newspapers: Mobilizing Delivery.4. Magazines: Chasing the Audience.5. Recordings: Streaming Sounds.6. Radio: Riding New Waves.7. Movies: Digitizing Dreams.8. Television: Changing Channels.9. Internet Media: Widening the Web.Part II: SELLING THE MESSAGE.10. Advertising: Catching Consumers.11. Public Relations: Promoting Ideas.Part III: CHANGING MESSAGES.12. News and Information: Staying Connected.13. Social and Political Issues: Shaping the Arguments.14. Law and Regulation: Rewriting the Rules.15. Ethics: Placing Responsibility.16. Global Media: Discovering New Markets.Glossary.Media Information Resource Guide.
Synopsis
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.
LC Classification Number
P90
Item description from the seller
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- l***u (96)- Feedback left by buyer.Past 6 monthsVerified purchaseThis was a great price, but I cancelled the purchase. I only cancelled because I found the "color" I was originally looking for and this seller was gracious to offer me a full refund because the item was not shipped yet. I assume it is just as described.
- 8***z (2)- Feedback left by buyer.Past monthVerified purchaseWell priced, quick shipping & packed well, got everything in the condition shown in pictures. Great seller!!
- h***i (11)- Feedback left by buyer.Past monthVerified purchaseI purchased an untested item, and although it did not work my experience with this seller was great. Fast shipping, product looks as it did in photos, and was packaged well.
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