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Hospitality Marketing by Dogan Gursoy, Maureen Brookes, Francis Buttle, David Bowie (Paperback, 2016)

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About this product

Product Information

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9781138927483
eBay Product ID (ePID)
226793235

Product Key Features

Author
Dogan Gursoy, Maureen Brookes, Francis Buttle, David Bowie
Publication Name
Hospitality Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
410 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
1179g

Additional Product Features

Title_Author
David Bowie, Francis Buttle, Maureen Brookes, Dogan Gursoy
Country/Region of Manufacture
United Kingdom