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Global Marketing, International Edition by GILLESPIE/HENNESSEY Paperback Book

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Condition: Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ... Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

Title: Global Marketing, International Edition

Book Title: Global Marketing, International Edition

ISBN: 0538473398

EAN: 9780538473392

Binding: Paperback / softback

Date of Publication: 20120201

Release Title: Global Marketing, International Edition

Artist: GILLESPIE/HENNESSEY

Brand: N/A

Colour: N/A

Publication Year: 2010

Type: Textbook

Format: Paperback

Language: English

Publication Name: Global Marketing

Item Height: 253mm

Author: H. David Hennessey, Kate Gillespie

Publisher: Cengage Learning, INC International Concepts

Item Width: 204mm

Subject: Marketing

Item Weight: 1045g

Number of Pages: 576 Pages

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Product Information

Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing, 3e, International Edition offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

Product Identifiers

Publisher

Cengage Learning, INC International Concepts

ISBN-13

9780538473392

eBay Product ID (ePID)

93210536

Product Key Features

Author

H. David Hennessey, Kate Gillespie

Publication Name

Global Marketing

Format

Paperback

Language

English

Subject

Marketing

Publication Year

2010

Type

Textbook

Number of Pages

576 Pages

Dimensions

Item Height

253mm

Item Width

204mm

Item Weight

1045g

Additional Product Features

Title_Author

H. David Hennessey, Kate Gillespie

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United States

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WORLD OF BOOKS LIMITED

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eBay item number:143148623855

Last updated on 17 May, 2024 20:43:08 BSTView all revisionsView all revisions

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Global Marketing, International Edition by GILLESPIE/HENNESSEY Paperback Book

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