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United Breaks Guitars: The Power of One Voice in the Age of ... by Carroll, Dave
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eBay item number:143589287114
Item specifics
- Condition
- Title
- United Breaks Guitars: The Power of One Voice in the Age of So...
- ISBN
- 1401937934
- EAN
- 9781401937935
- Type
- Hardback
- Binding
- Hardback
- Date of Publication
- 20120702
- Publication Name
- N/A
- Release Title
- United Breaks Guitars: The Power of One Voice in the Age of So...
- Artist
- Carroll, Dave
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2012
- Format
- Hardcover
- Language
- English
- Book Title
- United Breaks Guitars: the Power of One Voice in the Age of Social Media
- Item Height
- 220mm
- Publisher
- HAY House INC International Concepts
- Topic
- Opinion of the People
- Item Width
- 142mm
- Item Weight
- 490g
- Number of Pages
- 320 Pages
About this product
Product Information
Songwriter Dave Carroll wasn't the first person abused by an airline's customer service. But he was the first to show how one person, armed with creativity, some friends, $150 and the Internet, could turn an entire industry upside down. United Airlines had broken Dave's guitar after his luggage had been checked on one fateful day. After eight months of pestering the airline for compensation, Dave turned to his best tool - songwriting - and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after launching, the first million people had watched 'United Breaks Guitars'. United stock went down 10 percent, shedding $180 million in value; and Dave appeared on television to tell his story. United relented. And throughout the business world, people began to realise that 'efficient' but inhuman customer-service policies had an unseen cost - brand destruction by frustrated, creative and socially connected customers. United Breaks Guitars has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social media circles. Today, more than 150 million people are familiar with this story. In this fascinating book, Dave will tell you how he developed the 'just do it' philosophy that made him the ideal man to take on a big company, what it felt like to be in the center of the media frenzy, and how he's taken his talents and become a sought-after songwriter and public speaker. And businesspeople will also learn how companies should change their policies and address social-media uprisings. Since Dave's story came to light, nothing has been the same - for consumers, musicians or business. Whether you are a guitarist, a baggage handler or a boardroom executive, this book will entertain you and remind you that we are all connected... that each of us matters, and that we all have a voice worth hearing.
Product Identifiers
Publisher
HAY House INC International Concepts
ISBN-13
9781401937935
eBay Product ID (ePID)
114905423
Product Key Features
Book Title
United Breaks Guitars: the Power of One Voice in the Age of Social Media
Format
Hardcover
Language
English
Topic
Opinion of the People
Publication Year
2012
Number of Pages
320 Pages
Dimensions
Item Height
220mm
Item Width
142mm
Item Weight
490g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
Value added tax number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Company registration number:
- 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:143589287114
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Ordered a 4 movie DVD boxset and was sent a boxset with only 3 DVDs, damaged box and marked scratched DVDs , they listed as condition as Very Good and they are not ! Have contacted them and still waiting for response reply , Terrible customer service , shocking that they can sell items in terrible condition with missing items , I will not be buying from this company again !
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