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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore (2006, Trade Paperback)

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About this product

Product Identifiers

PublisherHarperCollins
ISBN-100060517123
ISBN-139780060517120
eBay Product ID (ePID)2294069

Product Key Features

Book TitleCrossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
Number of Pages256 Pages
LanguageEnglish
Publication Year2006
TopicMarketing / General, Technical & Manufacturing Industries & Trades, New Business Enterprises, Sales & Selling / General
GenreTechnology & Engineering, Business & Economics
AuthorGeoffrey A. Moore
Book SeriesCollins Business Essentials Ser.
FormatTrade Paperback

Dimensions

Item Height0.6 in
Item Weight6.4 Oz
Item Length8 in
Item Width5.3 in

Additional Product Features

Intended AudienceTrade
Dewey Edition22
Dewey Decimal658.8
SynopsisHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
LC Classification NumberHF5439.H54M66 2006

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Crossing the Chasm by Moore, Geoffrey A.
item 1 Crossing the Chasm by Moore, Geoffrey A.
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Crossing the Chasm by Moore, Geoffrey A.
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Crossing the Chasm: Marketing and Selling High-Tec- paperback, Moore, 0060517123
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Custo
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Collins Business Essentials Ser.: Crossing the Chasm : Marketing and Selling...
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream C...
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CROSSING THE CHASM: Marketing and Selling High-Tech Products Mainstream Customer
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Crossing the Chasm: Marketing and S..., Moore, Geoffrey
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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream...
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Collins Business Essentials Ser.: Crossing the Chasm : Marketing and Selling...
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream C...
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Custo
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Crossing The Chasm 3rd Edition, Marketing & Selling Collins Business Essentials)
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Crossing the Chasm: Marketing and Selling High-Tech Products ISBN9780060517120
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Crossing the Chasm (Harper Business Essentials) by Moore, Geoffrey A. Book The
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Collins Business Essentials Ser.: Crossing the Chasm : Marketing and Selling...
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  • by olekarama_9
    28 May, 2019

    Old book

    The picture of the book is wrong. Book is old while the picture on eBay is showing last version of the same book.

    Verified purchase: YesCondition: Pre-owned

  • by ithill
    25 Sep, 2022

    Reduce Reuse Recycle.. Buy Used

    Great used book. $4 and comes with lovely notes.

    Verified purchase: YesCondition: Pre-owned

  • by pmla2
    22 Jun, 2017

    Product Value

    Book was delivered as suggest. It was a great value.

    Verified purchase: YesCondition: Pre-owned

  • by camillsposit-0
    02 Oct, 2018

    Came in perfect shape

    A little bit old but in awesome shape! Thank you!

    Verified purchase: YesCondition: Pre-owned

  • by anthonmaple0
    14 May, 2024

    Perfect thank you

    Perfect thank you

    Verified purchase: YesCondition: Pre-owned

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