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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Com
US $21.85
Approximately£17.30
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Located in: Lehigh Acres, Florida, United States
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Estimated between Thu, 27 Jun and Sat, 29 Jun to 43230
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eBay item number:144050768354
Item specifics
- Condition
- ISBN
- 9781536695007
- EAN
- 9781536695007
- Publication Year
- 2017
- Format
- Compact Disc
- Language
- English
- Book Title
- 12 Powers of a Marketing Leader : How to Succeed by Building Customer and Company Value
- Publisher
- Mcgraw-Hill Education On Brilliance Audio
- Genre
- Business & Economics
- Topic
- Leadership, Careers / General, International / Marketing
About this product
Product Information
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader , by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you'll learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. MOBILIZE YOUR TEAM: Build and align a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market--and achieve your career goals. Warning : This is not a marketing book. It's a leadership book for marketers , using the latest research on what works--and what doesn't--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Product Identifiers
Publisher
Mcgraw-Hill Education On Brilliance Audio
ISBN-10
1536695009
ISBN-13
9781536695007
eBay Product ID (ePID)
234320769
Product Key Features
Publication Year
2017
Topic
Leadership, Careers / General, International / Marketing
Book Title
12 Powers of a Marketing Leader : How to Succeed by Building Customer and Company Value
Language
English
Genre
Business & Economics
Format
Compact Disc
Dimensions
Item Height
0.6in.
Item Length
5.5in.
Item Weight
8.3 Oz
Item Width
6.5in.
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Number of Volumes
6 Vols.
Dewey Decimal
658.8
Edition Description
Unabridged Edition
Copyright Date
2017
Item description from the seller
Business seller information
Valkyrie Trading Inc.
FELICITAS ELVIRA HOFMANN
2904 74th St W
33971 Lehigh Acres, FL
United States
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eBay item number:144050768354
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Lehigh Acres, Florida, United States
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $3.08 (approx £2.44) | United States | Economy Delivery (USPS Media MailTM) | Estimated between Thu, 27 Jun and Sat, 29 Jun to 43230 |
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| Will usually dispatch within 3 working days of receiving cleared payment. |
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