Back to home page
|Listed in category:
BUY 1, GET 1 AT 10% OFF (add 2 to basket)See all eligible items and terms

Picture 1 of 2

Museum Strategy and Marketing: Designing Missions... by Kotler, Philip Paperback - Picture 1 of 2
Museum Strategy and Marketing: Designing Missions... by Kotler, Philip Paperback - Picture 2 of 2
Have one to sell?
Sell it yourself
World of Books Ltd
(10229772)
Registered as a business seller
Seller's other items
Contact seller

Museum Strategy and Marketing: Designing Missions... by Kotler, Philip Paperback

8M+ feedback. Millions of books, dvds & more in stock!
Β£20.99
RRP Β£32.99 What does this price mean?
RRP refers to the manufacturer's recommended retail price.
Save Β£12.00 (36% OFF)
Condition:
Very Good
Hurry before it's gone. 1 person is watching this item.
Breathe easy. Returns accepted.
Postage:
Doesn't post to United States.
Located in: GB, United Kingdom
Delivery:
Varies
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
    Diners Club

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:144058529042
Last updated on 17 Apr, 2025 12:04:18 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Museum Strategy and Marketing: Designing Missions, Building Au...
Book Title
Museum Strategy and Marketing: Designing Missions, Building Au...
ISBN
0787909122
EAN
9780787909123
Binding
Paperback / softback
Date of Publication
1998-05-08
Release Title
Museum Strategy and Marketing: Designing Missions, Building Au...
Artist
Kotler, Philip
Brand
N/A
Colour
N/A
Publication Year
1998
Type
Textbook
Format
Paperback
Language
English
Publication Name
Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources
Item Height
242 mm
Author
Philip Kotler, Neil G. Kotler
Publisher
John Wiley & Sons INC International Concepts
Subject
Museum Studies, Marketing
Item Weight
892 g
Item Width
188 mm
Number of Pages
432 Pages

About this product

Product Information

Museum Strategy and Marketing is the most comprehensive and level--headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market--driven businesses and mission--driven museums. The book is not about selling widgets; it's about building museum audiences and strengthening institutions. -- Robert P. Bergman, director, The Cleveland Museum of Art In a long--awaited answer of one of museum's most pressing challenges, Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. In this first and only guide to planning strategy and marketing for museums, they offer an in--depth, hands--on guide to developing successful museums. The authors explain the strategic relationship between missions, audience and funding----and how managing this relationship is vital for a successful museum----and reveal how marketing tools can be used to grow healthy, vibrant museums. The book's encyclopedic approach covers everything museum managers need to know----from strategic planning and budgeting to advertising, media relations, and fundraising----providing them with the tools to create and nurture a thriving museum.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780787909123
eBay Product ID (ePID)
89864366

Product Key Features

Number of Pages
432 Pages
Language
English
Publication Name
Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources
Publication Year
1998
Subject
Museum Studies, Marketing
Type
Textbook
Author
Philip Kotler, Neil G. Kotler
Format
Paperback

Dimensions

Item Height
242 mm
Item Weight
892 g
Item Width
188 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Neil G. Kotler, Philip Kotler

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller

World of Books Ltd

98.4% positive Feedbackβ€’38.2M items sold

Joined Feb 2010
Usually responds within 24 hours
Registered as a business seller
In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company ...
See more
Visit ShopContact

Detailed seller ratings

Average for the last 12 months
Accurate description
4.8
Reasonable postage cost
5.0
Delivery time
4.9
Communication
4.9

Popular categories from this shop

See allcategories
CollectablesArtWholesale & Job LotsEverything ElseMusical Instruments & DJ EquipmentCameras & PhotographyAntiquesGarden & PatioHolidays & Travel

Seller Feedback (13,709,026)

All ratings
Positive
Neutral
Negative
  • h***i (37)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    The seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
    Elements of Programming Style, Secon..., Plauger, P. J. (#146388497207)
  • n***o (606)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    I recently purchased this item on eBay and am extremely happy with it! The quality and condition exceeded my expectations and arrived exactly as described in the listing. The book was good value The shipping was fast, and the packaging ensured that it arrived in perfect condition. The seller was communicative and provided excellent service throughout the process. Overall, a fantastic buying experience, and I highly recommend both the item and the seller to anyone looking for a reliable purchase!
    The Hairy Bikers' Chicken & Egg, Bikers, Hairy (#396219278393)
  • e***- (398)- Feedback left by buyer.
    Past month
    Verified purchase
    It's been a very positive experience buying from this seller who I have bought from many times before and will do again. The DVD is exactly as described and is in very good condition. It was very reasonably priced and was securely packaged and delivered super fast. I really recommend this seller. Communication is excellent if needed, very prompt, helpful and friendly. A top notch seller who always gives their best. 5🌟 all round πŸ‘
    Rita, Sue and Bob Too [DVD] (1987) - DVD A7VG The Cheap Fast Free Post (#391711568123)
See all Feedback

More to explore: