Picture 1 of 2
Gallery
Picture 1 of 2
Promotional Marketing by Mullin, Roddy Book The Cheap Fast Free Post
8M+ feedback. Millions of books, dvds & more in stock!
£3.49
RRP £29.99
Save £26.50 (88% OFF)
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowPromotional Marketing by Mullin, Roddy Book The Cheap Fast Free Post
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Postage:
Doesn't post to United States.
Located in: GB, United Kingdom
Delivery:
Varies
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
Get more time to pay. See payment informationfor PayPal Credit - opens in a new window or tab
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:144059603642
Item specifics
- Condition
- Title
- Promotional Marketing
- Book Title
- Promotional Marketing
- ISBN
- 0815359950
- EAN
- 9780815359951
- Binding
- Paperback / softback
- Date of Publication
- 20180517
- Release Title
- Promotional Marketing
- Artist
- Mullin, Roddy
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2018
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Promotional Marketing
- Item Height
- 234 mm
- Publisher
- Taylor & Francis INC International Concepts
- Subject
- Advertising, Marketing
- Item Weight
- 454 g
- Item Width
- 156 mm
- Number of Pages
- 312 Pages
About this product
Product Information
In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury's, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business.
Product Identifiers
Publisher
Taylor & Francis INC International Concepts
ISBN-13
9780815359951
eBay Product ID (ePID)
4046505184
Product Key Features
Number of Pages
312 Pages
Language
English
Publication Name
Promotional Marketing
Publication Year
2018
Subject
Advertising, Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
454 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller
World of Books Ltd
98.4% positive Feedback•38.2M items sold
Registered as a business seller
Seller Feedback (13,727,412)
- u***t (2229)- Feedback left by buyer.Past monthVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
- e***- (404)- Feedback left by buyer.Past 6 monthsVerified purchaseIt's been a very positive experience buying from this seller who I have bought from many times before and will do again. The DVD is exactly as described and is in very good condition. It was very reasonably priced and was securely packaged and delivered super fast. I really recommend this seller. Communication is excellent if needed, very prompt, helpful and friendly. A top notch seller who always gives their best. 5🌟 all round 👍
More to explore:
- Marketing Dictionaries & Reference Books,
- Marketing Non-Fiction Hardcover Books,
- Marketing Paperback Dictionaries & Reference Books,
- Marketing Dictionaries & Reference Books in English,
- Marketing Adult Learning & University Books,
- Non-Fiction Fiction Books & Marketing International Edition,
- Non-Fiction Fasting Activity Books-Fiction Books,
- Non-Fiction Fasting Colouring Books-Fiction Books,
- Non-Fiction Marketing Fiction & Non-Fiction Books,
- Non-Fiction Fasting Paperback Fiction & Books
Seller Feedback (13,727,412)
- u***t (2229)- Feedback left by buyer.Past monthVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
- e***- (404)- Feedback left by buyer.Past 6 monthsVerified purchaseIt's been a very positive experience buying from this seller who I have bought from many times before and will do again. The DVD is exactly as described and is in very good condition. It was very reasonably priced and was securely packaged and delivered super fast. I really recommend this seller. Communication is excellent if needed, very prompt, helpful and friendly. A top notch seller who always gives their best. 5🌟 all round 👍