Picture 1 of 1
Picture 1 of 1
Corporate Communication by Paul A. Argenti
by Paul A. Argenti | PB | Good
US $4.09
Approximately£3.25
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreAbout condition
Postage:
Estimated between Sat, 18 May and Tue, 21 May to 43230
Located in: Aurora, Illinois, United States
Returns:
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:144130315527
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780072990546
- Publication Name
- Corporate Communication
- Item Length
- 9in
- Publisher
- McGraw-Hill Higher Education
- Publication Year
- 2005
- Type
- Textbook
- Format
- Perfect
- Language
- English
- Item Height
- 0.5in
- Features
- Revised
- Item Width
- 7in
- Item Weight
- 14.6 Oz
- Number of Pages
- 288 Pages
About this product
Product Information
Argenti's Corporate Communication was the first text to tackle this subject, and now in its fourth edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century, and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years - mistrust and skepticism of corporate entities is high, as are expectations that companies will give back to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0072990546
ISBN-13
9780072990546
eBay Product ID (ePID)
48688360
Product Key Features
Publication Name
Corporate Communication
Format
Perfect
Language
English
Features
Revised
Publication Year
2005
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Length
9in
Item Height
0.5in
Item Width
7in
Item Weight
14.6 Oz
Additional Product Features
Lc Classification Number
Hd30.3.A73 2007
Edition Description
Revised Edition
Edition Number
4
Table of Content
1. The Changing Environment for Business Case: Arthur Andersen 2. Communicating Strategically Case: Fletcher Electronics 3. An Overview of the Corporate Communication Function Case: Dell Computer Corporation 4. Identity, Image and Reputation Case: GE Identity Program 5. Corporate Advertising Exercise: Corporate Ad Samples 6. Media Relations Case: Adolph Coors Company 7. Internal Communication Case: Claremont Publishing 8. Investor Relations Case: Steelcase, Inc. 9. Government Relations Case: Disney's America Theme Park 10. Crisis Communications Case: Dow Corning
Copyright Date
2007
Target Audience
College Audience
Topic
Business Communication / General
Lccn
2005-056297
Dewey Decimal
658.4/5
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Business seller information
Thrift Books Global, LLC
TB Thrift Books
18300 Cascade Ave S
Ste 150
98188 Seattle, WA
United States
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:144130315527
Post to me
Item location:
Aurora, Illinois, United States
Posts to:
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Worldwide, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Sat, 18 May and Tue, 21 May to 43230 |
| US $15.99 (approx £12.70) | United States | Expedited Shipping | Estimated by Fri, 17 May to 43230 |
| Taxes |
|---|
| Seller charges sales tax in |
Returns policy
| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 30 days | Money back | Seller pays for return postage |
Refer to eBay return policyopens in a new tab or window for more details. You're covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
The seller is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (5,182,629)
z***z (602)- Feedback left by buyer.
Past 6 months
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
u***2 (264)- Feedback left by buyer.
Past month
Verified purchase
Outstanding seller. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money.
Packaged and shipped well shows seller has concern for the products sold to arrive in excellent condition. The seller communicated timely with progress. Highly recommend this seller & will do business again. Thank you!!⭐️⭐️⭐️⭐️⭐️
a***r (325)- Feedback left by buyer.
Past month
Verified purchase
thrift.books is an awesome place to purchase books! excellent communication! often the books arrive in better condition than described. ships very fast & the books arrive quickly! carefully packaged! +AAAAAAAAAA ebay sellers. i highly recommend thrift.books for people wanting to purchase books! reaasonable prices and shipping costs!
Product ratings and reviews
Most relevant reviews
- 04 Sep, 2007
Not Bad for a Corporate Comm Book...
- 07 Apr, 2008
Corporate Communiation by Paul A Argenti (2005)
- 30 Jul, 2007
Corporate Communication
More to explore:
- Radcom-Radio Communication Magazines,
- Communications Non-Fiction Hardcover Books,
- Non-Fiction Commune Paperback Fiction & Books,
- Communications Non-Fiction Paperback Fiction & Books,
- Non-Fiction Fiction Books & Communications Ex-Library,
- Non-Fiction Communications Fiction & Non-Fiction Books,
- Non-Fiction Commune Fiction & Non-Fiction Books,
- F. Paul Wilson Fiction Fiction & Books,
- Paul Newman Fiction & Non-Fiction Books,
- Fiction F. Paul Wilson Paperback Fiction & Books