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Change by Design: How Design Thinking Transforms Organ... by Brown, Tim Hardback
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A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:144366122333
Item specifics
- Condition
- Title
- Change by Design: How Design Thinking Transforms Organizations...
- Book Title
- Change by Design: How Design Thinking Transforms Organizations...
- ISBN
- 0061766089
- EAN
- 9780061766084
- Binding
- Hardback
- Date of Publication
- 20091015
- Release Title
- Change by Design: How Design Thinking Transforms Organizations...
- Artist
- Brown, Tim
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
- Item Height
- 229 mm
- Publisher
- HarperCollins INC International Concepts
- Subject
- Business
- Item Weight
- 426 g
- Item Width
- 152 mm
- Number of Pages
- 272 Pages
About this product
Product Information
The subject of design thinking is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press-due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide-now updated with addition material, including new case studies, and a new introduction-design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management. Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Product Identifiers
Publisher
HarperCollins INC International Concepts
ISBN-13
9780061766084
eBay Product ID (ePID)
92144150
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Publication Year
2009
Subject
Business
Type
Textbook
Format
Hardcover
Dimensions
Item Height
229 mm
Item Weight
426 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
Value added tax number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Company registration number:
- 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 06437594
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- 25 Aug, 2018
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