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Sales Management That Works: How to Sell in a World tha... by Cespedes, Frank V.
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eBay item number:144378891118
Item specifics
- Condition
- Title
- Sales Management That Works: How to Sell in a World that Never...
- Book Title
- Sales Management That Works: How to Sell in a World that Never...
- ISBN
- 1633698769
- EAN
- 9781633698765
- Binding
- Hardback
- Date of Publication
- 20210309
- Release Title
- Sales Management That Works: How to Sell in a World that Never...
- Artist
- Cespedes, Frank V.
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2021
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Sales Management That Works: How to Sell in a World That Never Stops Changing
- Item Height
- 234mm
- Publisher
- Harvard Business Review Press
- Item Width
- 155mm
- Subject
- Management
- Number of Pages
- 352 Pages
About this product
Product Information
In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talent Pay and incentivise your sales force Improve ROI from your training programs Create a comprehensive sales model Set and test the right prices Build and manage a multichannel approach Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-13
9781633698765
eBay Product ID (ePID)
10046712769
Product Key Features
Publication Name
Sales Management That Works: How to Sell in a World That Never Stops Changing
Format
Hardcover
Language
English
Subject
Management
Publication Year
2021
Type
Textbook
Number of Pages
352 Pages
Dimensions
Item Height
234mm
Item Width
155mm
Additional Product Features
Country/Region of Manufacture
United States
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