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The Great Marketing Turnaround by Collins, Thomas L. Hardback Book The Cheap

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
The Great Marketing Turnaround
Book Title
The Great Marketing Turnaround
ISBN
0133655601
EAN
9780133655605
Binding
Hardback
Date of Publication
1990-08-17
Release Title
The Great Marketing Turnaround
Artist
Collins, Thomas L.
Brand
N/A
Colour
N/A
Publication Year
1990
Type
Textbook
Format
Hardcover
Language
English
Publication Name
The Great Marketing Turnaround
Item Height
235 mm
Author
Thomas L. Collins, Stan Rapp
Publisher
Pearson Professional Education
Subject
Marketing
Item Weight
699 g
Item Width
155 mm
Number of Pages
300 Pages

About this product

Product Information

The visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or turnarounds that reflect the decline of mass marketing and mass advertising and the emergence of direct mass marketing .

Product Identifiers

Publisher
Pearson Professional Education
ISBN-13
9780133655605
eBay Product ID (ePID)
90037660

Product Key Features

Number of Pages
300 Pages
Publication Name
The Great Marketing Turnaround
Language
English
Subject
Marketing
Publication Year
1990
Type
Textbook
Author
Thomas L. Collins, Stan Rapp
Format
Hardcover

Dimensions

Item Height
235 mm
Item Weight
699 g
Item Width
155 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Stan Rapp, Thomas L. Collins

Item description from the seller

Seller business information

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VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
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