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Business-To-Bu siness Direct Marketing: Proven Direct Response Methods to...
by Bly, Robert W.; Bly Robert | HC | Good
US $5.62
Approximately£4.14
Condition:
“Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ”... Read moreAbout condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Postage:
Free Economy Shipping.
Estimated between Sat, 26 Jul and Wed, 30 Jul to 94104
Located in: Aurora, Illinois, United States
Returns:
30 days return. Seller pays for return postage.
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eBay item number:144646729028
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Hardcover
- Book Title
- Business-To-Business Direct Marketing
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780844232430
About this product
Product Identifiers
Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0844232432
ISBN-13
9780844232430
eBay Product ID (ePID)
811850
Product Key Features
Number of Pages
416 Pages
Publication Name
Business-To-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
Language
English
Publication Year
1998
Subject
Marketing / Multilevel, Marketing / Industrial, Marketing / Direct
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
33.4 Oz
Item Length
9.5 in
Item Width
7.7 in
Additional Product Features
Edition Number
2
Intended Audience
Scholarly & Professional
LCCN
97-029941
Illustrated
Yes
Edition Description
Revised edition
Table Of Content
Part I: Fundamentals of Effective Business-to-Business Direct Marketing Strategic Differences Between Business-to-Business and Consumer Marketing Tactical Differences Between Business-to-Business and Consumer Direct Marketing Applying Direct Response Techniques to Business-to-Business Marketing Target Marketing Soft Offers Hard Offers Part II: Business-to-Business Direct Marketing Tasks Print Advertising Direct Mail Postcard Decks Sales Brochures Catalogs Press Releases Feature Articles Newsletters Speeches, Presentations, and Seminars Business-to Business Marketing on the World Wide Web Electronic and Audiovisual Media Telemarketing Trade Shows Inquiry Fulfillment
Synopsis
Competely revised and updated, this new edit ion of Business to Business Direct Marketing discloses how t o profit from the most important weapon in the business-to-b usiness marketer''s arsenal: direct marketing. '
LC Classification Number
HF5415.1263.B58 1998
Item description from the seller
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ThriftBooks
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- c***m (410)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- a***r (375)- Feedback left by buyer.Past monthVerified purchasei am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!
- l***b (331)- Feedback left by buyer.Past monthVerified purchase5 STARS on ALL aspects... ITEM AS DESCRIBED - 5 STARS... PACKAGING & SHIPPING - 5 STARS... VALUE OF ITEM RECEIVED - 5 STARS... COMMUNICATION - 5 STARS. Would highly recommend this seller to all Ebay buyers without any reservations. Thanks again for your business with BB812, and we do appreciate your care and consideration of our offer. HAPPY EBAY LIFE !!!
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