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Business-To-Business Direct Marketing: Proven Direct Response Methods to...

by Bly, Robert W.; Bly Robert | HC | Good
ThriftBooks
(3933390)
Registered as a business seller
US $5.62
Approximately£4.14
Condition:
Good
Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ... Read moreAbout condition
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Located in: Aurora, Illinois, United States
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Last updated on 30 Apr, 2025 22:20:05 BSTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ...
Binding
Hardcover
Book Title
Business-To-Business Direct Marketing
Weight
2 lbs
Product Group
Book
IsTextBook
No
ISBN
9780844232430

About this product

Product Identifiers

Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0844232432
ISBN-13
9780844232430
eBay Product ID (ePID)
811850

Product Key Features

Number of Pages
416 Pages
Publication Name
Business-To-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
Language
English
Publication Year
1998
Subject
Marketing / Multilevel, Marketing / Industrial, Marketing / Direct
Features
Revised
Type
Textbook
Author
Robert W. Bly
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
33.4 Oz
Item Length
9.5 in
Item Width
7.7 in

Additional Product Features

Edition Number
2
Intended Audience
Scholarly & Professional
LCCN
97-029941
Illustrated
Yes
Edition Description
Revised edition
Table Of Content
Part I: Fundamentals of Effective Business-to-Business Direct Marketing Strategic Differences Between Business-to-Business and Consumer Marketing Tactical Differences Between Business-to-Business and Consumer Direct Marketing Applying Direct Response Techniques to Business-to-Business Marketing Target Marketing Soft Offers Hard Offers Part II: Business-to-Business Direct Marketing Tasks Print Advertising Direct Mail Postcard Decks Sales Brochures Catalogs Press Releases Feature Articles Newsletters Speeches, Presentations, and Seminars Business-to Business Marketing on the World Wide Web Electronic and Audiovisual Media Telemarketing Trade Shows Inquiry Fulfillment
Synopsis
Competely revised and updated, this new edit ion of Business to Business Direct Marketing discloses how t o profit from the most important weapon in the business-to-b usiness marketer''s arsenal: direct marketing. '
LC Classification Number
HF5415.1263.B58 1998

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