Picture 1 of 2
Picture 1 of 2
The Ten Deadly Marketing Sins: Signs and Solutions - HardBack NEW Kotler, Philip
£21.02
Condition:
5 available
Postage:
May not post to United States. Read item description or contact seller for postage options. See detailsfor postage
Located in: PR9 8QH Southport UK, United Kingdom
Delivery:
Varies
Returns:
Payments:
Get more time to pay. See payment informationfor PayPal Credit - opens in a new window or tab
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:144715335868
Item specifics
- Condition
- Weight
- 320grams
- Subjects
- Business & management
- Pages
- 160
- Size
- 21.3 x 14.2 x 2 cm
- Book Title
- The Ten Deadly Marketing Sins: Signs and Solutions
- Publication Date
- 19/03/2004
- ISBN
- 9780471650225
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Ten Deadly Marketing Sins: Signs and Solutions
- Item Height
- 224mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 143mm
- Subject
- Business
- Item Weight
- 390g
- Number of Pages
- 160 Pages
About this product
Product Information
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471650225
eBay Product ID (ePID)
90821564
Product Key Features
Publication Name
Ten Deadly Marketing Sins: Signs and Solutions
Format
Hardcover
Language
English
Subject
Business
Publication Year
2004
Type
Textbook
Number of Pages
160 Pages
Dimensions
Item Height
224mm
Item Width
143mm
Item Weight
390g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Charlies Chapters Ltd
Charles Sword
81 Balmoral Drive
SOUTHPORT
Merseyside
PR9 8QH
United Kingdom
krddf
Value added tax number:
- GB 920245361
Company registration number:
- 06386895
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 06386895
Seller assumes all responsibility for this listing.
eBay item number:144715335868
Post to me
The seller has not specified a postage method to United States. Contact the seller and request postage to your location.
Item location:
PR9 8QH Southport UK, United Kingdom
Posts to:
Europe
Excludes:
Afghanistan, Africa, American Samoa, Asia, Belgium, Bermuda, Bosnia and Herzegovina, Canada, Central America and Caribbean, Fiji, Greenland, Guam, Kiribati, Libya, Mexico, Micronesia, Middle East, Moldova, Montenegro, Nauru, Norway, Palau, Russian Federation, Saint Pierre and Miquelon, Somalia, South America, South East Asia, Sweden, Tonga, Ukraine, Yemen
| Dispatch time |
|---|
| Will usually dispatch within 5 working days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Returns policy
| After receiving the item, cancel the purchase within | Return postage |
|---|---|
| 60 days | Buyer pays for return postage |
Refer to eBay return policyopens in a new tab or window for more details. You're covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (350,020)
f***p (150)- Feedback left by buyer.
Past 6 months
Verified purchase
The book arrived well packed get & I pristine condition at a good price. I would have liked it by 1st class post & I contacted this Seller via EBAY 'CONTACT' but got NO RESPONSE via either my email account or on ebay and certainly not in my Spam folder...SO what can you say I was inconvenienced a bit but got a positive outcome? I think they're reliable for transactions but something is remiss with electronic communication via EBAY or perhaps not tech savvy or disinterested or unwell etc..
e***g (3085)- Feedback left by buyer.
Past 6 months
Verified purchase
As usual with this seller, the book was exactly as described and very well packed. However, delivery times can vary significantly. This was one of 4 books ordered at the same time. Two arrived in about a week, but this one took almost 3 weeks. A reliable seller who answers questions promptly, but could improve on dispatch times.
a***3 (5)- Feedback left by buyer.
Past month
Verified purchase
If you're happy to buy it now, receive it sometime in the future, this is the seller for you. Strangely nebulous and self destructive despatch times for a modern business, but, I've got my book, it was reasonably priced, packed okay and as described so a perfectly decent transaction. Happy enough customer, all fine.
Product ratings and reviews
This is a private listing and your identity will not be disclosed to anyone except the seller.
More to explore:
- Philip Pullman Hardback Antiquarian & Collectable Books,
- Philip Pullman Hardback Antiquarian & Collectable Books in English,
- Philip K. Dick Hardback Antiquarian & Collectable Books,
- Philip Pullman Hardcover Signed Books,
- Philip Pullman Signed Fiction Books,
- Marketing Adult Learning & University Textbook,
- Hardback Books,
- Marketing Adult Learning & University Books,
- Hardback Biography and Autobiography,
- Hardback Philosophy and Psychology Books